How to get better ranking on Google: optimizing your page speed
You can try everything in terms of SEO and promotion but will never get high Google rankings if you do not focus on getting good page speed.
Web success is mainly driven by two major aspects: the user experience and the robot experience.
When I talk about user experience I actually talk about the quality and the usefulness of a visit on your page: is your website easy to browse, interesting, useful, etc. The second aspect concerns the technical aspect of it: does it respect the W3C regulations, is it SEO-friendly, is it working properly, etc.
If you can fulfill both of those aspects, chances that your website will be successful are high.
Page speed is an elements that impacts both of those aspects: for a user, browsing a fast-loading page is an essential criteria to evaluate the page quality (who enjoys waiting for a page to load?). For a robot (such as Google bots), a fast-loading page is an indicator of a good quality page that the search engine should share with its community.
For those reasons, it is essential for you to focus immediately on your page speed.
I have listed here all the elements to consider when improving your website's page speed. Please feel free to share your thoughts and tips with me.
Last update: 2014-05-10 Tags: page speed google seo
Entrepreneur, CMO international et Professionnel Certifié en Expérience Client (CCXP), j'ai passé ces 16 dernières années à piloter la croissance et la stratégie marketing d'entreprises en Europe et en Asie.Tout au long de ma carrière, j'ai dirigé des équipes mondiales avec un focus sur le branding et la génération de demande, tout en fondant myfairtool, en publiant deux ouvrages de référence, en animant des podcasts marketing et en développant le RIO Integrated Marketing Campaign Framework.
Sur ce blog, je partage mes méthodes, mes connaissances et mon expérience. N'hésitez pas à me contacter si vous souhaitez mon expertise sur des projets spécifiques.
Julien Rio.
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