As we start a new year, it's essential for businesses to stay on top of the latest marketing trends. 2023 promises to bring new technologies and changes in consumer behavior that will shape the way we market our products and services. In this article, we will discuss some of the key marketing trends to look out for in the coming year, including the diversification of marketing channels, the use of marketing dashboards, the importance of joined-up customer journeys, the return of physical events, and the need to focus on upselling rather than just acquiring new customers.
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