SKILLS

I have an atypical skillset that allows me to understand and manage all the aspects of marketing: communication, promotion, design, programing and planning.



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Inbound
content marketing, blogging, SEO, link building, lead acquisition, Social Media

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Outbound
database building, EDMs, campaigns, A/B testing, analytics, email automation

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Communication
PR, conference, keynote speaking, interviews, media

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Creative
design, logo, branding, illustrator / photoshop, video shooting & editing

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Web Development
front end, back end, PHP / HTML / JS / CSS / AJAX / Phonegap

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Trade Show
strategy, planning, lead capture, follow-up & conversion

ABOUT ME

Entrepreneur and marketing expert, I have worked in multiple industries across Europe and Asia for the past 11 years. Through those experiences I have been in charge of Marketing Strategy and managed both small and large international teams, focusing on all aspects of traditional and digital marketing, including branding, SEO, SEM, communication & PR, web development, trade shows & exhibitions, social media, ABM & emailing campaigns, design, etc.

I founded myfairtool in 2015 in Hong Kong to offer a solution for companies exhibiting at trade shows to better manage their event and improve their outcome. For the same reasons, I wrote The Trade Show Chronicles in 2017.

I then moved to Paris, France, to lead the international marketing effort for Dimelo (now RingCentral Engage Digital) a software company specialized in omni-digital customer care and helped with the acquisition by RingCentral.

Through this website & blog I wish to share my experience and knowledge. Please feel free to reach out if you have any question.

PROFESSIONAL JOURNEY

Here is a short overview of some of the companies I've worked for in the past 9 years across multiple industries.



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JOKER Group
Toys, Compounds & Electronics
Hong Kong


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Hind Group
Hospitality & F&B
Hong Kong


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Lalamove
Transport & Delivery
Hong Kong


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myfairtool
Event
Hong Kong


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LCCS
Company Registration
Hong Kong


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RingCentral
Customer Care
Paris


KEYNOTE SPEAKER

I am a regular keynote speaker for multiple types of marketing and customer engagement events across Europe, Asia and North America. Here is a sample of some past speaking sessions.

IN THE NEWS

129 interviews, publications, conferences, references - find out more about me and my activities on various media and blogs.

huffpost
asian_entrepreneur
tech_in_asia

Testimonials

17 recommendations
Riadh Dridi
Riadh Dridi
Chief Marketing Officer @ RingCentral
Julien is a passionate and talented marketer. He has a unique ability to simplify complex technical value propositions into compelling and easy to understand messages. He's also an excellent speaker and team player.
Michael Wolczyk
Michael Wolczyk
Digital Marketing Manager @ Ovolo Hotels
Julien is one of the most structured and organised people I have ever met. He is ambitious and wants to get things done. Within our fast paced environment he has always been able to prioritize, delegate and follow up his tasks in a proper manner. Additional to his good working methods he has a very creative mind when it comes to finding solutions for given challenges. As an expert in terms of Social Media and Web Development he defined the blog strategy and the Social Media strategy for our company. I really enjoyed working with Julien and can only recommend his professional and creative mind.
Eric Dos Santos
Eric Dos Santos
Co-Founder & VP International Sales @ Dimelo by RingCentral
It was a pleasure to work with Julien for 3 years on the redefinition of the sales tools of the Dimelo software offer. This was done through a significant number of workshops where the tools for the sales team were co-constructed. In addition to being efficient, Julien is friendly. An intrapreneur whose entrepreneurs love to surround themselves.
Derick Mildred
Derick Mildred
LinkedIn Coach & Founder @ Results Formula
Over the time I've known Julien he has always been one of the best digital marketing experts I know.
It was a pleasure to be part of his Ultimate LinkedIn Guide along with some of the world's best LinkedIn coaches and trainers. Julien is one of my top resources for powerful digital marketing advice and strategies that deliver the all important results. He's also a great guy to know and work with.
Patrick Barrabé
Patrick Barrabé
Co-Founder @ Social Selling Advisors
J'ai travaillé avec Julien à plusieurs reprises autour de publications d'experts centrés sur le Marketing Digital et la Relation Client. Julien maîtrise ces sujets complexes et sait les simplifier pour les rendre accessibles au plus grand nombre. Il sait également se servir de son réseau comme levier pour distribuer de manière efficace ces contenus. C'est un véritable plaisir de travailler avec lui et je le recommande à tout entrepreneur en recherche de croissance.
Matthieu Wildhaber
Matthieu Wildhaber
Keynote Speaker & Founder @ Talk Box
Une collaboration 100% digitale, mais 100% appréciée. Julien est proactif et n'attend pas que les opportunités lui tombent du ciel ; il va les chercher. Lorsqu'il est venu me voir pour co-rédiger le Guide d'utilisation Linkedin 2019 en compagnie d'autres experts, j'ai accepté sans hésiter car j'apprécie sa démarche qui vise à offrir de la valeur aux membres de son réseau.
Aaron Pang
Aaron Pang
Managing Director @ lalamove
I worked with Julien for about 6 months when I was leading Hong Kong and he was leading our regional marketing team in South East Asia. I had a lot of interaction with him with regards to regional and local marketing strategy, business partnership, re-branding, recruitment, management and general direction of business.
Julien is a terrifc leader with lots of experience leading regional and local marketing teams. I thoroughly enjoyed working with Julien and I am sure everyone who has worked with him would agree, his tenacity, discipline and ability to execute is second-to-none.
I have no hesitation recommending Julien to any company. He will be a tremendous asset to any growing company.
Olivier Boudoint
Olivier Boudoint
Commercial Synergies @ Cofidis Group
Julien et son équipe nous ont apporté une vision claire et détaillée sur la problématique de l'omni-digital et plus largement sur les enjeux d'une relation omnicanale. Par sa connaissance multi sectorielle et internationale de la relation client, associé à l'expérience et au pragmatisme des équipes de RingCentral, Julien nous a aidé à porter un diagnostic sur notre organisation de la relation client et sur nos indicateurs.
Heddy Li
Heddy Li
Executive Director @ Hind Group
Julien is very detail minded and well organized. He is capable to prioritize & follow up different tasks properly within tight time frame.
Shelly Elsliger
Shelly Elsliger
Senior Career Educator & LinkedIn Coach
I worked with Julien on the Ultimate LinkedIn Guide that is truly an amazing resource. Julian was able to round up a number of LinkedIn Experts, to give valuable LinkedIn input, advice, and tips, from around the world in order to have a resource that so many diverse professionals could benefit from. I enjoyed working and collaborating on this initiative with Julian and the other globally recognized LinkedIn Experts. Julien maintained a sense of professionalism throughout the process and ensured that the Ultimate LinkedIn Guide would be nothing short of both practical and useful. Proud to be part of it!
Virginia Franco
Virginia Franco
Executive Career Storyteller & Founder
I had the recent opportunity to work with Julien when he approached me to contribute to his LinkedIn guide. I was thoroughly impressed by his ability to seamlessly gather people from all corners of the globe together to share their insights, and pull together a digital guide that is a magnificent resource for LinkedIn users.
Boris Stoyanov
Boris Stoyanov
Brand & Digital Marketing Manager @ lalamove
I had the pleasure to work with Julien for 18 months while he was Marketing Director at Lalamove. He brought along its knowledge, experience and management skills that helped our exponential growth across China and SEA. Julien successfully proved Marketing and IT work closely together: capable of building bridges between technical, creative and leads generation tactics, his contribution was highly valuable in this entrepreneurial journey. Autodidact in many ways and able to build a concept from scratch and bring it to the top, Julien appears to be a perfect fit for the startups and entrepreneur world.
Club des Entrepreneurs de Hong Kong
Club des Entrepreneurs de Hong Kong

Nous avons eu la chance d'avoir Julien dans le cadre des conférences du Club Entrepreneur de Hong Kong Accueil en Juin 2017 sur le théme ''Le marketing de contenu - la clé d'une réussite à long terme''. Pendant cette présentation de plus de 2 heures, les entrepreneurs français de Hong Kong présents ont pu apprendre, échanger, écouter et interagir efficacement et pragmatiquement sur ce vaste thème et ceci grâce à la connaissance expérimentée de Julien, de sa pédagogie, de son empathie et de sa capacité à appréhender les marchés et spécificités de chaque participant. Debutants ou moins débutants, tous nos participants avec qui nous avons débriefé aprés la séance ont souligné la densité en cas pratiques de la présentation ...et la to-do list qu'ils en ont tous retirés, gage de la qualité de la formation de Julien. RDV est donné pour une prochaine séance à Hong Kong en 2018 sans faute !
Anthony Yu
Anthony Yu
Senior Graphic Designer @ lalamove
Julien is very detail-oriented, well-organised, love sharing creative ideas, help yourself and your company growth and develop.
Jancis Sin
Jancis Sin
Senior Digital Marketing Executive @ lalamove
Julien is a knowledgeable, considerate and team-oriented leader. He has always proven to execute outstanding leadership and coaching in the company . Whenever I have questions, Julien responds or support right away and follows up if the issues have been resolved. His enthusiastic attitude have made me motivated to do the best job I can. I highly recommend him without any reservations.
Alain Forgeot
Alain Forgeot
Conseiller Numérique @ CCI Paris
Remarquable démonstration des ''défis d'une TPE/PME pour digitaliser sa relation client'' et des enjeux d'intégration de tous vos canaux digitaux de la Relation Client (mail, sites, téléphone, médias sociaux, etc) gérés au sein d'une plateforme unique - Dimelo dans le cadre de la présentation du 20 juin à la CCI Hauts-de-Seine. Au delà de la solution technique qui apporte qualité et ergonomie, l'un des enjeux est dans l'organisation de l'entreprise pour optimiser la relation, devenu en grande partie digitale, avec les clients.
Alexa Chen
Alexa Chen
Business Analyst @ GS1
Julien is a Digital Manager having strong multi-task management skills with effective outputs.

Blog

I use my blog to share my personal insights and experience in various marketing fields, including digital marketing, exhibitions, branding and organization management.

How To Make SEO And Content Marketing Work Together For Business Growth

How To Make SEO And Content Marketing Work Together For Business Growth

For this Guest Article, I invite Rodney Laws, Ecommerce Expert and Editor at Ecommerce Platforms to share his vision on SEO and content marketing helping business growth.

Read More
LinkedIn - the Ultimate Guide to boost your results

LinkedIn - the Ultimate Guide to boost your results

This LinkedIn Guide was written with 24 international experts to bring you the best tips to enhance your profile, improve your posting strategy, help you expand your network and much more!

Read More
5 tips to maximize your results on LinkedIn

5 tips to maximize your results on LinkedIn

LinkedIn is the most popular social media platform for professionals. It gives people to ability to recruit, find jobs, engage with other professionals, keep up-to-date with new trends and market information, sell their products or build their personal branding. But what are the tricks to maximize your visibility and results on LinkedIn?

Read More
The Ultimate LinkedIn Guide - Julien Rio - book

LinkedIn Guide

Discover my book The ultimate LinkedIn guide, published in 2019 a co-written with international experts coming from 8 countries and 3 regions.

This guide gives you a lot of tips to better manage your LinkedIn profile.

Whether you'd like to improve your profile, build your network, post quality content, construct your personal branding, start social selling, this book is made for you!

Download it Free

Trade Show Chronicles

I published The Trade Show Chronicles in 2017 to help companies exhibiting at trade shows to better prepare for their show and manage every aspect of it.

This book is written as a novel and tells the story of a young sales person organizing his first exhibition booth.

Instead of a traditional business book with checklists and bullet points, you enjoy an entertaining story packed with concrete situations and applicable tips that will change the way you manage trade shows forever!

DISCOVER MORE

The Trade Show Chronicles - Julien Rio - book

CONTACT

Do you have a question?

Do you have a project that would require my expertise?
A website creation, a digital marketing strategy, leads acquisition, trade show planning, conference speaking?
Please reach out with a short overview of your project, I'll happily follow-up with you shortly!


If you wish to become guest blogger, it's that way!

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