Julien Rio - International Marketing Leader

Building high-performing marketing engines and cohesive customer experiences worldwide.

Creator of the RIO Integrated Campaign Framework
Author, Podcaster & Speaker




FIND OUT MORE Find me on  

ABOUT ME

Entrepreneur, marketing leader, and Certified Customer Experience Professional (CCXP), I've spent the last 16 years driving growth across Europe and Asia. My career has been built on a mix of high-level Marketing Strategy and hands-on execution, managing diverse international teams with a heavy focus on brand building and demand generation.

I founded myfairtool in 2015 in Hong Kong to offer a solution for companies exhibiting at trade shows to better manage their event and improve their outcome. For the same reasons, I published The Trade Show Chronicles in 2017.

Since then, I have held CMO roles leading all marketing and BDR teams, including strategic partnerships, on an international scale. To drive consistency and results across these global teams, I created the RIO Integrated Marketing Campaign Framework. This is a framework to structure my campaigns that has now become a reputable public resource for marketing leaders. In 2023, I published Customer Experience Unearthed with a foreword by Shep Hyken. I also host two podcasts: Marketing Blueprint, featuring CMOs talking about their own career paths, and CX Therapy, sharing customer experiences and how to improve them.

I was a 2026 CXMStars, in the Top 5 Leaders Crafting the Future of Business in 2024 (Magnate View Magazine), Top 20 Unified Comms Influencers 2023 (UCX USA), Top 10 most Influential Marketing & Communication Director France 2022 (Culture RP), elected 14th Unified Comms Influencers World 2020 (Mio), 7th most influential marketer in France 2020 (Brandwatch) and 17th #LinkedInROCKSTARS world 2020 (Meller Marketing)

PROFESSIONAL JOURNEY

Here is a short overview of some of the companies I've worked for in the past 16 years across multiple industries.



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JOKER Group
Toys, Compounds & Electronics
Hong Kong

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Hind Group
Hospitality & F&B
Hong Kong

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Lalamove
Transport & Delivery
Hong Kong

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myfairtool
Event Tech
Hong Kong

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LCCS
Company Registration
Hong Kong

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RingCentral
UCaaS / CCaaS
Paris

MORE ON 

KEYNOTE SPEAKER

I am a regular keynote speaker for multiple types of marketing and customer engagement events across Europe, Asia and North America. Here is a sample of some past speaking sessions.

IN THE NEWS

325 interviews, publications, conferences, references - find out more about me and my activities on various media and blogs.

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Testimonials

27 recommendations
Steven Rafferty
Steven Rafferty
VP International @ RingCentral
I have had the pleasure of working closely with Julien during my tenure as VP International at RingCentral . He consistently demonstrates exceptional leadership and strategic vision, making him an invaluable business partner.
Julien's innovative marketing campaigns and deep understanding of our target audience directly contributed to our business success, driving growth and exceeding targets across the International region as a true business partner.
Julien's collaborative spirit and unwavering support is pivotal in aligning our efforts and ensuring seamless execution.
Sales and Marketing relationships can sometimes be challenging, this has never been the case with Julien and his team due to his high emotional intelligence and his ability to see things through the sales teams and customers eyes.
Monica Visconti-Patel
Monica Visconti-Patel
AVP, EMEA Marketing @ RingCentral
Through an acquisition came a great professional connection. Over the last 18 months, I've had the pleasure of planning, re-planning, shaping, re-shaping, organising and re-organising various strategies with Julien and enjoyed every single moment.
Always positive and practical, working with Julien never felt complicated or boring. In fact, it never felt like work. There are some people in this world that epitomise the swan analogy and I'm convinced that when this phrase was being crafted, Julien was not too far in the distance.
Julien is a true leader and I have witnessed first-hand how he is able to get a team to rally around him with loads of trust and confidence baked in. He takes care to know what drives his people and always remains focused on their needs, both personally and professionally.
A true all-rounder; wicked smart, razor-sharp, professionally driven, and possesses an enviable sense of humour; but not sure he knows how funny he really is.
At times, I was convinced Julien had a twin working behind the scenes as he has a natural gift of being able to network, strategise, get stuff done, and find time for creative social posts (I suggest you follow #jrdailyvideo), all at the same time … and don't get me started on his public speaking ability. The guy can own an audience and the stage.
Maybe it is his French finesse, but Julien is a natural. Our meeting has been a true gift.
Amritesh Chaudhuri
Amritesh Chaudhuri
CMO @ RingCentral
Julien Rio is one of the sharpest minds I have worked with. Julien ran many international marketing functions when we worked together. He is a strong business leader and thinks beyond his role and what's right for the business. He is also an amazing leader and builds great teams. Julien also has the unique ability to take on complex topics and break it down for both external and internal teams in a way that people understand. I would love to be part of his team again.
Stéphane Lee
Stéphane Lee
VP Sales & Operations EMEA @ RingCentral
Julien is first and foremost an intrapreneur, with a broad spectrum of skills in marketing and communication. He is relentlessly working to achieve his goals. He is a great public speaker (both english and french) and a very good manager, always conveying positive thinking to his team and beyond. He is autonomous but still understands where he needs coaching and support, so very easy to work with. Last but not least, he is a good chap and team player. I can only recommend Julien to supercharge your marketing activities and contribute to your staff meetings.
Adrien Lemaire
Adrien Lemaire
International PR Manager @ RingCentral
J'ai travaillé près de 6 ans avec Julien, et ce que je retiens avant tout, c'est un manager qui fixe un cap clair et fait progresser ses équipes.
Grâce à son expérience et à sa veille constante sur les évolutions du marketing, il met en place des stratégies créatives et orientées résultats. Il laisse aussi de l'espace à chacun pour proposer des idées, tester et apprendre.
Il sait mobiliser des profils variés (marketing, commerciaux, créatifs…) autour d'objectifs communs, tout en les aidant à rester concentrés sur l'essentiel.
Julien a une approche humaine : il crée une ambiance positive, prend le temps d'échanger et valorise les contributions. Son accompagnement m'a permis de développer mes compétences et de gagner en confiance pour accéder à de nouvelles opportunités.
Julien est un leader qui apporte de la clarté, des résultats concrets, et qui reste toujours attentif à son équipe.
Riadh Dridi
Riadh Dridi
Chief Marketing Officer @ RingCentral
Julien is a passionate and talented marketer. He has a unique ability to simplify complex technical value propositions into compelling and easy to understand messages. He's also an excellent speaker and team player.
Max Ball
Max Ball
Principal Industry Analyst @ Forrester
A thoughtful people manager, a creative thinker, an organized leader are all phrases I'd use to summarize Julien. But beyond all that he's just a really great person who you want to spend time with and learn from.
Ebba Wiberg
Ebba Wiberg
Conference Producer & Analyst @ IQPC
I had the pleasure of working with Julien on the Customer Contact Week Exchange in November 2020. An event which was months in the making was brought to life in the best way possible through Julien's chairing abilities. He was a true professional who tactfully linked together the agenda and the topics throughout the two days, brought the best out of all of the speakers and made me feel at ease behind the scenes that all was under control. I would definitely work with Julien again and look forward to doing so on future projects.
Michael Wolczyk
Michael Wolczyk
Digital Marketing Manager @ Ovolo Hotels
Julien is one of the most structured and organised people I have ever met. He is ambitious and wants to get things done. Within our fast paced environment he has always been able to prioritize, delegate and follow up his tasks in a proper manner. Additional to his good working methods he has a very creative mind when it comes to finding solutions for given challenges. As an expert in terms of Social Media and Web Development he defined the blog strategy and the Social Media strategy for our company. I really enjoyed working with Julien and can only recommend his professional and creative mind.
Rana Rahman
Rana Rahman
Founder @ Raptor PR Ltd
Julien is an experienced marketer who's highly adept at directing complex fully integrated marketing campaigns for leading business technology brands.
It was a pleasure having a savvy client like Julien who really understands the PR. Meetings with Julien were always full of energy and ideas.
Currently Julien is a LinkedIn inspiration for me! He certainly knows how to deliver quality, on point content on a regular basis.
Eric Dos Santos
Eric Dos Santos
Co-Founder & VP International Sales @ Dimelo by RingCentral
It was a pleasure to work with Julien for 3 years on the redefinition of the sales tools of the Dimelo software offer. This was done through a significant number of workshops where the tools for the sales team were co-constructed. In addition to being efficient, Julien is friendly. An intrapreneur whose entrepreneurs love to surround themselves.
Daniel Ord
Daniel Ord
Founder & Director @ OmniTouch International
I had the chance to correspond with Julien and his Team on some discussions around CX & Contact Centers. And I was already impressed.
But then - through great timing & luck - I had the chance to visit the RingCentral office in Paris where we met Julien and many of his folks in person. But perhaps the best part of that visit was the nearly 2 hours we sat in his office and just shared findings, feelings & experiences about the industry - as well as our shared experience as long-time expatriates living and working in Asia.
Since that time I've had more opportunity to work with Julien and his Team and it's clear how much he is respected and admired. And on top of everything he writes and posts constantly - which I think is a hallmark of an industry professional and someone who cares. There's a reason why RingCentral feels like such an amazing place - when leaders like Julien are in place there.
Derick Mildred
Derick Mildred
LinkedIn Coach & Founder @ Results Formula
Over the time I've known Julien he has always been one of the best digital marketing experts I know.
It was a pleasure to be part of his Ultimate LinkedIn Guide along with some of the world's best LinkedIn coaches and trainers. Julien is one of my top resources for powerful digital marketing advice and strategies that deliver the all important results. He's also a great guy to know and work with.
Patrick Barrabé
Patrick Barrabé
Co-Founder @ Social Selling Advisors
J'ai travaillé avec Julien à plusieurs reprises autour de publications d'experts centrés sur le Marketing Digital et la Relation Client. Julien maîtrise ces sujets complexes et sait les simplifier pour les rendre accessibles au plus grand nombre. Il sait également se servir de son réseau comme levier pour distribuer de manière efficace ces contenus. C'est un véritable plaisir de travailler avec lui et je le recommande à tout entrepreneur en recherche de croissance.
Matthieu Wildhaber
Matthieu Wildhaber
Keynote Speaker & Founder @ Talk Box
Une collaboration 100% digitale, mais 100% appréciée. Julien est proactif et n'attend pas que les opportunités lui tombent du ciel ; il va les chercher. Lorsqu'il est venu me voir pour co-rédiger le Guide d'utilisation Linkedin 2019 en compagnie d'autres experts, j'ai accepté sans hésiter car j'apprécie sa démarche qui vise à offrir de la valeur aux membres de son réseau.
Aaron Pang
Aaron Pang
Managing Director @ lalamove
I worked with Julien for about 6 months when I was leading Hong Kong and he was leading our regional marketing team in South East Asia. I had a lot of interaction with him with regards to regional and local marketing strategy, business partnership, re-branding, recruitment, management and general direction of business.
Julien is a terrifc leader with lots of experience leading regional and local marketing teams. I thoroughly enjoyed working with Julien and I am sure everyone who has worked with him would agree, his tenacity, discipline and ability to execute is second-to-none.
I have no hesitation recommending Julien to any company. He will be a tremendous asset to any growing company.
Olivier Boudoint
Olivier Boudoint
Commercial Synergies @ Cofidis Group
Julien et son équipe nous ont apporté une vision claire et détaillée sur la problématique de l'omni-digital et plus largement sur les enjeux d'une relation omnicanale. Par sa connaissance multi sectorielle et internationale de la relation client, associé à l'expérience et au pragmatisme des équipes de RingCentral, Julien nous a aidé à porter un diagnostic sur notre organisation de la relation client et sur nos indicateurs.
Brenda Meller
Brenda Meller
Chief Engagement Officer @ Meller Marketing
Julien created a LinkedIn guide, combining expertise from several LinkedIn coaches and trainers from around the world. He then merchandised it across LinkedIn and tagged those experts (myself included), which created great exposure. He was pleasant and professional to work with throughout the process. Check out the guide and tell Julien that Brenda snet you.
Heddy Li
Heddy Li
Executive Director @ Hind Group
Julien is very detail minded and well organized. He is capable to prioritize & follow up different tasks properly within tight time frame.
Shelly Elsliger
Shelly Elsliger
Senior Career Educator & LinkedIn Coach
I worked with Julien on the Ultimate LinkedIn Guide that is truly an amazing resource. Julian was able to round up a number of LinkedIn Experts, to give valuable LinkedIn input, advice, and tips, from around the world in order to have a resource that so many diverse professionals could benefit from. I enjoyed working and collaborating on this initiative with Julian and the other globally recognized LinkedIn Experts. Julien maintained a sense of professionalism throughout the process and ensured that the Ultimate LinkedIn Guide would be nothing short of both practical and useful. Proud to be part of it!
Virginia Franco
Virginia Franco
Executive Career Storyteller & Founder
I had the recent opportunity to work with Julien when he approached me to contribute to his LinkedIn guide. I was thoroughly impressed by his ability to seamlessly gather people from all corners of the globe together to share their insights, and pull together a digital guide that is a magnificent resource for LinkedIn users.
Boris Stoyanov
Boris Stoyanov
Brand & Digital Marketing Manager @ lalamove
I had the pleasure to work with Julien for 18 months while he was Marketing Director at Lalamove. He brought along its knowledge, experience and management skills that helped our exponential growth across China and SEA. Julien successfully proved Marketing and IT work closely together: capable of building bridges between technical, creative and leads generation tactics, his contribution was highly valuable in this entrepreneurial journey. Autodidact in many ways and able to build a concept from scratch and bring it to the top, Julien appears to be a perfect fit for the startups and entrepreneur world.
Club des Entrepreneurs de Hong Kong
Club des Entrepreneurs de Hong Kong

Nous avons eu la chance d'avoir Julien dans le cadre des conférences du Club Entrepreneur de Hong Kong Accueil en Juin 2017 sur le théme ''Le marketing de contenu - la clé d'une réussite à long terme''. Pendant cette présentation de plus de 2 heures, les entrepreneurs français de Hong Kong présents ont pu apprendre, échanger, écouter et interagir efficacement et pragmatiquement sur ce vaste thème et ceci grâce à la connaissance expérimentée de Julien, de sa pédagogie, de son empathie et de sa capacité à appréhender les marchés et spécificités de chaque participant. Debutants ou moins débutants, tous nos participants avec qui nous avons débriefé aprés la séance ont souligné la densité en cas pratiques de la présentation ...et la to-do list qu'ils en ont tous retirés, gage de la qualité de la formation de Julien. RDV est donné pour une prochaine séance à Hong Kong en 2018 sans faute !
Anthony Yu
Anthony Yu
Senior Graphic Designer @ lalamove
Julien is very detail-oriented, well-organised, love sharing creative ideas, help yourself and your company growth and develop.
Jancis Sin
Jancis Sin
Senior Digital Marketing Executive @ lalamove
Julien is a knowledgeable, considerate and team-oriented leader. He has always proven to execute outstanding leadership and coaching in the company . Whenever I have questions, Julien responds or support right away and follows up if the issues have been resolved. His enthusiastic attitude have made me motivated to do the best job I can. I highly recommend him without any reservations.
Alain Forgeot
Alain Forgeot
Conseiller Numérique @ CCI Paris
Remarquable démonstration des ''défis d'une TPE/PME pour digitaliser sa relation client'' et des enjeux d'intégration de tous vos canaux digitaux de la Relation Client (mail, sites, téléphone, médias sociaux, etc) gérés au sein d'une plateforme unique - Dimelo dans le cadre de la présentation du 20 juin à la CCI Hauts-de-Seine. Au delà de la solution technique qui apporte qualité et ergonomie, l'un des enjeux est dans l'organisation de l'entreprise pour optimiser la relation, devenu en grande partie digitale, avec les clients.
Alexa Chen
Alexa Chen
Business Analyst @ GS1
Julien is a Digital Manager having strong multi-task management skills with effective outputs.

Blog

I use my blog to share my personal insights and experience in various marketing fields, including digital marketing, exhibitions, branding and organization management.

First, Last, Multi-Touch: Is Your Attribution Killing Your ROI?

First, Last, Multi-Touch: Is Your Attribution Killing Your ROI?

We’re obsessed with "the click." But whether it’s First, Last, or Multi-Touch, trying to force a messy human journey into a spreadsheet is a trap. By isolating channels, you often cut the very things making your marketing work. It’s time to stop playing detective and start measuring the integrated campaign.

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What Is an Integrated Campaign? A Practical Definition for Modern Marketing Teams

What Is an Integrated Campaign? A Practical Definition for Modern Marketing Teams

Integrated campaigns are often described as “aligned,” “consistent,” or “cross-channel.” Yet in practice, many so-called integrated campaigns are little more than a collection of parallel activities launched at the same time. They may look coordinated internally, but they rarely feel coherent from the audience’s point of view.

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What if building an integrated campaign was as simple as playing with a box of LEGO?

What if building an integrated campaign was as simple as playing with a box of LEGO?

Ever felt your marketing is just a pile of loose bricks? Discover how the RIO Framework uses the logic of LEGO to click your team, assets, and channels together. Learn to Rally, Integrate, and Orchestrate your way to a marketing masterpiece.

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BOOKS

I have published two books. Actionable, story-driven guides that make complex business challenges tangible and memorable.

Customer Experience Unearthed - Julien Rio - book

Customer Experience

UNEARTHED

Have you ever looked at your customer experience through your customer's eyes?

This book steps away from frameworks and theory to focus on what people actually feel, face, and remember. Through 40 real-life stories from the CX Therapy series, it surfaces the small frictions that quietly break experiences and the simple actions that turn ordinary interactions into meaningful moments.

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Customer Experience Unearthed - Julien Rio - book

Trade Show Chronicles

Have you ever wondered what really happens behind the scenes of a trade show?

This book takes you inside the organized chaos of exhibitions, where preparation, pressure, and people collide. Through the story of a first-time exhibitor, it reveals the hidden mechanics of successful trade shows and the practical choices that transform a booth from a cost center into a real growth engine.

DISCOVER MORE

RIO
INTEGRATED CAMPAIGN FRAMEWORK

Have you ever felt that your marketing feels like a set of well-meaning actions that never quite add up to a unified impact?

The RIO Framework was built to fix exactly that problem. Rather than launching channels and messages in isolation, it helps you assemble your campaign like a thoughtful whole, starting with clarity on goals and audiences, then integrating your assets and channels, and finally orchestrating each step so they move together toward real outcomes.

It draws from real experience running complex, multi-channel campaigns: rallying teams and ideas into one clear purpose, integrating all pieces into a coherent architecture, and orchestrating execution so every touchpoint feeds the next. The result is less fragmentation, more coherence, and a campaign that feels purposeful, not patchwork.

DISCOVER IT

PODCASTS

I host two podcasts. Real stories from the field, exploring careers in marketing and the realities of customer experience.



Marketing Blueprint Logo

Marketing Blueprint

Ever wondered how marketing leaders actually build their careers?

This podcast explores the real paths behind senior marketing roles, from first steps to CMO seats. Through honest conversations with experienced leaders, it sheds light on the decisions, mistakes, mentors, and turning points that shape a career in marketing, far beyond the polished LinkedIn narratives.

Marketing Blueprint
CX Therapy

CX Therapy

Have you ever noticed how small moments can make or break an experience?

This podcast dives into everyday customer experiences, the good, the bad, and the painfully familiar. Through short, concrete stories, it highlights the invisible frictions in customer journeys and the simple shifts that can turn ordinary interactions into experiences people actually remember.

CX Therapy

CONTACT

You have a question?

Do you have a project that would require my expertise?
You'd like to implement truly integrated marketing campaigns and need guidance?
Please reach out with a short overview of your project, I'll happily follow-up with you shortly!


If you wish to become guest blogger or get back-links, don't email me, click here!

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