Seo

87,722 views

2023-04-21

The Art of PR: Overcoming Difficulties and Measuring Success

Public Relations (PR) is a challenge, especially for new or less visible businesses. From writing valuable content to convincing journalists, finding an interesting angle, and avoiding being salesy, PR involves several difficulties. This article explores the difficulties of PR, the benefits it offers, and the importance of tracking and measuring success.

4 minutes read
135,580 views

2019-10-02

How To Make SEO And Content Marketing Work Together For Business Growth

For this Guest Article, I invite Rodney Laws, Ecommerce Expert and Editor at Ecommerce Platforms to share his vision on SEO and content marketing helping business growth.

7 minutes read
109,453 views

2019-08-26

5 tips to maximize your results on LinkedIn

LinkedIn is the most popular social media platform for professionals. It gives people to ability to recruit, find jobs, engage with other professionals, keep up-to-date with new trends and market information, sell their products or build their personal branding. But what are the tricks to maximize your visibility and results on LinkedIn?

17 minutes read
43,112 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
38,268 views

2017-06-21

Launching a content marketing strategy - conference at the Entrepreneurs Club of HK

A good content marketing strategy is the key to long term success. But where to start? I was recently invited to talk at a conference organized by the Hong Kong Entrepreneur Club to share my secrets and strategy.

9 minutes read
43,594 views

2017-06-08

5 steps to convert blog visitors into paying customers

You have built a blog that attracts visitors. All these readers are potential clients. But do you know who they are? Do you know how to contact them? How to convert them? This article will help you capture leads and move them down your sales funnel.

9 minutes read
70,679 views

2017-05-18

5 steps to the secret of web lead generation

You have a website, maybe a blog, a bunch of Social Media channels, but so far it hasn't helped you much getting new business. What you need is your online tools to generate leads. How? Keep reading!

10 minutes read
78,001 views

2017-05-11

Content marketing for small businesses - where to start?

Everyone recently talks of content marketing like the new holy grail you should acquire urgently. Yet, content marketing has been around for as long as Google exists, and there is no miracle solution - only good strategies. Let's discuss the right approach for small businesses and startups to get their content strategy right from the start.

9 minutes read
69,053 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
57,393 views

2016-04-17

Content Generation - The Only Path to Long Term Success

Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.

7 minutes read
19,195 views

2015-08-08

Online to Offline Fusion - case study with lalamove at the ClickZ conference

Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.

7 minutes read
15,236 views

2015-02-21

The Top 5 digital strategies a good marketer must know in China

Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China

8 minutes read
16,219 views

2014-12-27

Should I invest in SEO or SEM? Online strategy comparison

Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?

9 minutes read
10,013 views

2014-12-13

Personal branding: how to promote myself online?

Looking for a job, for customers, for partners or investors is much easier when your online image is good. Here is a list of the most important elements to keep a good online image.

5 minutes read
11,530 views

2014-06-28

SEO and redirections - get your pages properly indexed

Websites are no longer static. Content is created and pages move around. Here is how to keep your website up in the rankings.

5 minutes read
10,938 views

2014-05-10

How to get better ranking on Google: optimizing your page speed

You can try everything in terms of SEO and promotion but will never get high Google rankings if you do not focus on getting good page speed.

1 minutes read
10,712 views

2014-04-26

Launching or re-launching a website - don't make those mistakes!

Whether you launch a website or relaunch an existing one, things might seem easy at first sight but traps are everywhere!

1 minutes read
10,108 views

2014-03-29

How to Build Trust Through Efficient Content Marketing

Trust is the key to positive sales results and can be achieved through content creation.

17 minutes read
21,718 views

2014-03-15

Understanding the E-marketing in Asia

Each country, each culture, each language has its own specificities. There is no such thing as a global e-marketing strategy.

4 minutes read
9,100 views

2014-02-01

What would you like to read about?

For the past two years, we have been discussing Social Media, SEO, SEM, SEA, company's organization and management structures...

1 minutes read
10,255 views

2014-01-04

Facebook changes the rules: make a move now or suffer from it

Have you noticed an important drop on your Facebook post's reach in the past few weeks? Facebook is changing the rules, and you should carefully consider changing your strategy.

5 minutes read
8,811 views

2013-11-09

Making your multi-languages website SEO friendly

If you have spent countless hours making your website SEO friendly in one language, do not destroy all your efforts by simply translating it in others languages.

1 minutes read
13,264 views

2013-10-12

7 steps to targeting the right people: introduction to Landing Pages

Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?

7 minutes read
8,763 views

2013-09-28

Promote and monitor your blog: the secrets of successful blogging

Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.

7 minutes read
18,588 views

2013-08-31

PageRank and AlexaRank: the secrets on internet ranking

When you arrive on the web development field, everyone around you talks about PageRank and AlexaRank and how important they are for your website's growth. But what are really those ranking, how do they work and most important are they really worth tracking?

6 minutes read
12,290 views

2013-08-17

SEO toolbox: making concrete use of SEO strategies

SEO aims to improve a website’s indexing on search engines by modifying its code, content and structure. But how to manage a good SEO strategy and how to track its results?

12 minutes read
15,862 views

2013-06-22

Write SEO friendly content in 10 easy steps

SEO often sounds like the holy grail of online strategies. While there is nothing sure about SEO, some basics can help you getting better online results.

7 minutes read
12,128 views

2013-04-13

Making sure your emails are read by your customers - the era of mobile internet

Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail. But are you sure your customers do actually read your emails?

8 minutes read
14,362 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
11,964 views

2012-07-07

How to captivate your audience during a presentation

Building an efficient strategy, mastering excel, powerpoint and keynote, developping an attractive presentation is useless if you do not know how to present it properly. How to captivate your audience during a presentation?

6 minutes read
157,269 views

2012-06-23

Content creation strategy: how to attract trusty customers

You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?

8 minutes read
13,243 views

2012-05-26

How to become rich within 24h and be first on Google? The secret Marketing

Today I offer you, for free, my secret to appear first on all Google results pages and become rich in 24h! With my free solution you will earn at least 6000$ a month... from home!

13 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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Do you need help with your marketing strategy or its execution? If you want someone to implement all the tips you just read, contact me and let's discuss it together!

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Julien Rio Digital Marketing