Launching or re-launching a website - don't make those mistakes!
Whether you launch a website or relaunch an existing one, things might seem easy at first sight but traps are everywhere!
I have launched and relaunched quite a few website in the past few years. I have made countless mistakes which I have learned from.
Launching a website might seem like an easy job but often turns out to be over-complicated: things are constantly delayed, the final result is completely different from the original idea and the real purpose of the website isn't really fulfiled.
When it comes to re-launching a website, it is usually even worse. On top of all the things I just mentioned, there is also the risk of losing the existing traffic, content and value.
For all those reasons, I have put together two quick guides of things to take into consideration before launching or relaunching a site.
Launching your website: the 10 steps to a smooth process
Re-launching your website: 10 steps to avoid chaos
Last update: 2014-04-26 Tags: website launch organization list
Entrepreneur, CMO international et Professionnel Certifié en Expérience Client (CCXP), j'ai passé ces 16 dernières années à piloter la croissance et la stratégie marketing d'entreprises en Europe et en Asie.Tout au long de ma carrière, j'ai dirigé des équipes mondiales avec un focus sur le branding et la génération de demande, tout en fondant myfairtool, en publiant deux ouvrages de référence, en animant des podcasts marketing et en développant le RIO Integrated Marketing Campaign Framework.
Sur ce blog, je partage mes méthodes, mes connaissances et mon expérience. N'hésitez pas à me contacter si vous souhaitez mon expertise sur des projets spécifiques.
Julien Rio.
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