Visual

212,556 views

2023-04-30

The Power of Tracking: How to Boost Your Marketing Results

In the marketing world, it's not enough to simply launch a campaign and hope for the best. To succeed, you need to know what works and what doesn't, and the only way to do that is by tracking your results. In this article, we'll explore why tracking is so crucial, what you should be tracking, and how to do it effectively. Whether you're a marketer or a business owner, understanding these key principles will help you maximize your efforts and achieve your goals. So let's dive in and discover the power of tracking!

10 minutes read
87,723 views

2023-04-21

The Art of PR: Overcoming Difficulties and Measuring Success

Public Relations (PR) is a challenge, especially for new or less visible businesses. From writing valuable content to convincing journalists, finding an interesting angle, and avoiding being salesy, PR involves several difficulties. This article explores the difficulties of PR, the benefits it offers, and the importance of tracking and measuring success.

4 minutes read
18,658 views

2023-03-05

Efficient Team Management: The Importance of Tracking Tasks

As a team leader or manager, you are responsible for ensuring that your team is working efficiently and effectively towards achieving their goals. However, keeping track of all the tasks and projects your team is working on can be a daunting task. Without a clear view of what has been accomplished and what is yet to come, it can be challenging to assess your team's performance and give feedback accordingly.

4 minutes read
21,366 views

2023-03-01

Mastering Project Management: Why Tracking Milestones is Key to Success

As a project manager, keeping track of your team's progress is crucial to delivering projects on time and communicating timelines effectively. But with so many moving parts, it can be overwhelming to stay on top of everything. That's why having a clear view of all the various milestones of your project is essential. In this article, we'll explore the importance of milestone tracking, the tools you need to do it effectively, and how it can make all the difference in project success. Did you know that 77% of high-performing projects use project management processes?

3 minutes read
303,833 views

2021-08-15

5 Reasons Customers Value Experience More Than Price

Ask someone with a simplistic understanding of retail how to win more customers, and they’ll likely present the classic solution of “Lower your prices” — and while there’s some wisdom to that, it nods to a fundamental misunderstanding of how (and why) we make retail decisions. Pricing is just one factor among many, playing a part that’s far from the biggest.

7 minutes read
69,899 views

2020-01-29

Why do I suffer from the impostor syndrome? Study of the Dunning–Kruger effect

70 percent of the population may suffer from the impostor syndrome - what is it, how do you explain it and how to overcome this phenomena? That's precisely what we review in this article.

7 minutes read
105,936 views

2018-01-09

How to use Facebook Live to reach your audience and build your following

Facebook Live is an incredible way to directly engage with your audience. Building a following is all about making a genuine connection, and there are few better ways to do that than by talking to them in an unedited and interactive format.

9 minutes read
107,729 views

2017-08-07

What part of Social Media management can I automate?

Whether you use LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat or any other social media channel, you must know it: managing such account is time consuming. If you platforms take only little time to handle, it may be that your results are fairly disappointing. Luckily, there are aspects of your Social Media you could automate - let's see which ones and how.

10 minutes read
6,757 views

2015-04-18

Mobile marketing to promote your company

In a fragile economic environment, companies exploit all the means of possible communication to distance itself from the competition.

5 minutes read
11,343 views

2014-02-15

6 lessons I learnt from my first job

Each experience - good or bad - brings you some knowledge and makes you better. Here is what I have learnt in my first job.

7 minutes read
23,293 views

2014-01-18

5 reasons to use infographics to improve information retention

Information has always been a powerful way for engaging the human spirit. Facts, figures and expert analysis have a great power for persuasion. Letting your audience know and see what you want them to see, you get an ability to influence their beliefs and decisions.

5 minutes read
14,825 views

2013-08-03

Building up Social Media Marketing Strategy

Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

10 minutes read
99,125 views

2013-02-16

Checklist for a perfect Trade Show or Consumer Fair

Organizing a trade show or a consumer fair can sometimes be tricky. This article will give you some clear guideline and useful tips to organize your event as efficiently as possible.

17 minutes read
14,362 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
18,499 views

2012-10-27

Marketing for 5 senses

Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?

16 minutes read
11,964 views

2012-07-07

How to captivate your audience during a presentation

Building an efficient strategy, mastering excel, powerpoint and keynote, developping an attractive presentation is useless if you do not know how to present it properly. How to captivate your audience during a presentation?

6 minutes read
37,357 views

2012-03-11

Which Social Media is the most adapted to my business?

Facebook, Twitter, Myspace, Google+... there are more and more social media on the market, but how to know which one suits your needs?

28 minutes read
20,235 views

2012-01-08

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

6 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need help?

Do you need help with your marketing strategy or its execution? If you want someone to implement all the tips you just read, contact me and let's discuss it together!

CONTACT ME NOW