Worth

2,200 views

2026-03-04

Top 10 Tips to Build Your Marketing Career in 2026, According to CMOs

If you want to build a remarkable marketing career in 2026, start by listening to the people who have already done it. Not the growth-hacks-will-save-your-soul crowd. The real ones. The CMOs who spent years inside boardrooms, crises, reorganizations, failed campaigns, winning campaigns, and the occasional moment of “Why did I choose this job again”.

9 minutes read
19,817 views

2026-02-04

First, Last, Multi-Touch: Is Your Attribution Killing Your ROI?

We’re obsessed with "the click." But whether it’s First, Last, or Multi-Touch, trying to force a messy human journey into a spreadsheet is a trap. By isolating channels, you often cut the very things making your marketing work. It’s time to stop playing detective and start measuring the integrated campaign.

10 minutes read
23,207 views

2026-01-26

What Is an Integrated Campaign? A Practical Definition for Modern Marketing Teams

Integrated campaigns are often described as “aligned,” “consistent,” or “cross-channel.” Yet in practice, many so-called integrated campaigns are little more than a collection of parallel activities launched at the same time. They may look coordinated internally, but they rarely feel coherent from the audience’s point of view.

17 minutes read
805 views

2025-10-23

Marketing Blueprint - Loss Aversion

Have you ever walked away from a potentially great opportunity because the risk of losing seemed too high? If so, you might have been influenced by the Loss Aversion Effect—a cognitive bias that makes us fear losses more than we value gains.

2 minutes read
305,642 views

2021-08-15

5 Reasons Customers Value Experience More Than Price

Ask someone with a simplistic understanding of retail how to win more customers, and they’ll likely present the classic solution of “Lower your prices” — and while there’s some wisdom to that, it nods to a fundamental misunderstanding of how (and why) we make retail decisions. Pricing is just one factor among many, playing a part that’s far from the biggest.

7 minutes read
611,894 views

2020-09-15

How to Generate Leads from LinkedIn Marketing?

For this article, I invite Harikrishna Kundariya, Director of eSparkBiz Technologies, to share best practices to generate business from LinkedIn campaigns.

8 minutes read
46,939 views

2020-03-15

How to Conduct a Social Media Competitive Analysis - Template

Social Media is a very competitive world and monitoring what others do is essential. I invited Pooja Shah to share her insights in a guest post.

5 minutes read
110,886 views

2019-08-26

5 tips to maximize your results on LinkedIn

LinkedIn is the most popular social media platform for professionals. It gives people to ability to recruit, find jobs, engage with other professionals, keep up-to-date with new trends and market information, sell their products or build their personal branding. But what are the tricks to maximize your visibility and results on LinkedIn?

17 minutes read
45,350 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
83,463 views

2019-01-02

Should you apologize to your customers?

Harry Gordon Selfridge used to claim that the customer is always right. What is certain is that the company isn’t always right, and when it isn’t, it must explain the situation to its customer. But should it apologize?

5 minutes read
107,345 views

2018-01-09

How to use Facebook Live to reach your audience and build your following

Facebook Live is an incredible way to directly engage with your audience. Building a following is all about making a genuine connection, and there are few better ways to do that than by talking to them in an unedited and interactive format.

9 minutes read
103,700 views

2017-07-19

Webinar with #EventIcons – how to build a successful booth strategy ?

#EventIcons is a major webcast in the US interviewing icons of the event industry all over the world to share their knowledge and experience. In this specific episode, I was invited to discuss trade shows and strategy.

4 minutes read
35,582 views

2015-12-12

How to get return on investment after participating in an exhibition or trade show?

Business shows and expo are among the most expensive and time consuming marketing events. How do you insure return on investment?

5 minutes read
19,603 views

2015-08-22

5 paths to success with your EDMs

Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.

7 minutes read
12,259 views

2015-05-30

What's your worth? 2 tools to estimate your REAL salary

Are you underpaid? Do you see yourself in a different position? Talking about salary with your colleagues isn't possible and your boss might not want this conversation. Luckily, some tools exist to help you!

3 minutes read
15,316 views

2015-03-21

Should I get a new degree? Can studies boost my career?

I have recently heard from several people "I am thinking about getting a new degree", hoping it would boost their career. What does a new degree really bring you?

2 minutes read
15,179 views

2015-03-07

Where are you in your career? 5 tips to ensure a bright future

Do you feel a certain comfort in your job? Do you master all tasks you are given? Do you know all there is to know about your position? For the sake of your career, MOVE ON!

5 minutes read
9,361 views

2015-02-07

Omni-Channel Strategy: The Future of Ecommerce

France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.

4 minutes read
16,074 views

2015-01-24

5 rules for those new to PR: how to pitch media and sell stories?

You don't become PR specialist overnight. It takes times and experience to learn how to pitch media with nice stories. Here a few guidelines that will make it easier on you.

4 minutes read
10,061 views

2013-11-09

Making your multi-languages website SEO friendly

If you have spent countless hours making your website SEO friendly in one language, do not destroy all your efforts by simply translating it in others languages.

1 minutes read
22,319 views

2013-08-31

PageRank and AlexaRank: the secrets on internet ranking

When you arrive on the web development field, everyone around you talks about PageRank and AlexaRank and how important they are for your website's growth. But what are really those ranking, how do they work and most important are they really worth tracking?

6 minutes read
19,339 views

2013-07-06

Practical uses of CRM

Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.

17 minutes read
16,378 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
72,009 views

2012-11-24

The importance of a good customers service: case study with Lufthansa

There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.

21 minutes read
29,487 views

2012-04-08

How to use a forum for promotion

Internet promotion can be fast, easy and cheap but requires some knowledge of common rules and practices. Let's look together into the forum strategies for promotion.

10 minutes read
15,901 views

2012-01-20

NPS, a very useful tool to analyze your customers loyalty

The NPS is an efficient way to categorize your customers, recognize real brand promoters and make the best profit with it.

10 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

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Julien Rio Digital Marketing