Presentation

25,231 views

2025-11-25

I tested COMET, Perplexity's AI-powered browser

My quest for transformative AI led me to Comet, Perplexity's new Agentic AI browser. This report details its ability to handle complex tasks: cleaning email, classifying 8,000 Dropbox photos, and planning a calendar. You will find a review of its tab management, technical failures, security risks, and my final verdict.

11 minutes read
22,535 views

2025-07-28

Marketing Blueprint - Broken Windows Theory

The Broken Windows Theory highlights how small, unchecked issues can lead to bigger problems over time. In marketing, ignoring minor inconsistencies risks eroding your brand’s standards and credibility.

1 minutes read
20,001 views

2023-03-05

Efficient Team Management: The Importance of Tracking Tasks

As a team leader or manager, you are responsible for ensuring that your team is working efficiently and effectively towards achieving their goals. However, keeping track of all the tasks and projects your team is working on can be a daunting task. Without a clear view of what has been accomplished and what is yet to come, it can be challenging to assess your team's performance and give feedback accordingly.

4 minutes read
22,573 views

2023-03-01

Mastering Project Management: Why Tracking Milestones is Key to Success

As a project manager, keeping track of your team's progress is crucial to delivering projects on time and communicating timelines effectively. But with so many moving parts, it can be overwhelming to stay on top of everything. That's why having a clear view of all the various milestones of your project is essential. In this article, we'll explore the importance of milestone tracking, the tools you need to do it effectively, and how it can make all the difference in project success. Did you know that 77% of high-performing projects use project management processes?

3 minutes read
14,062 views

2023-02-09

Top 100 Unified Comms Influencers 2023

I am humbled to announce my recent nomination for the TOP 100 UNIFIED COMMS INFLUENCERS 2023 by UCX USA, where I have been ranked 19th among some of the biggest names in the UC industry.

2 minutes read
349,435 views

2020-08-05

WeChat Marketing in 2020 : new features you need to know

Are you doing business in China or with the Chinese market? If so, you must know the latest features of WeChat, the leading Social Media platform in China. To explain it, I invited Olivier Verot, Marketing Expert of the Chinese market.

8 minutes read
115,184 views

2018-04-17

Selecting the right questions when building an online survey

There are many types of questions and answers available when you create an online survey. Sometimes it is difficult to choose the right type of question; this is why we are going to study in further details the kind of questions in this article, with all the pros and cons.

11 minutes read
68,137 views

2018-03-28

Omni-digital Customer Care for TelCos - conference at Telecoms World Asia

In a digital world evolving rapidly where consumers need things faster, how can telecoms keep up and delight their customers? Invited to talk at Telecoms World Asia on behalf of Dimelo, I presented the major challenges and solutions for an outstanding customer experience. Here is a short summary of the presentation as well as the entire video below.

7 minutes read
119,912 views

2017-12-12

The importance of selecting the right digital customer care channels

There has been a true acceleration in terms of technology evolution in the past few years. Our vectors of communication have changed: new devices, new technologies, new methods and new results. All these changes directly impact the way your customers expect to interact with your company. You wonder how to remain up-to-date and pick the right digital channels?

17 minutes read
39,172 views

2017-06-21

Launching a content marketing strategy - conference at the Entrepreneurs Club of HK

A good content marketing strategy is the key to long term success. But where to start? I was recently invited to talk at a conference organized by the Hong Kong Entrepreneur Club to share my secrets and strategy.

9 minutes read
44,842 views

2017-06-08

5 steps to convert blog visitors into paying customers

You have built a blog that attracts visitors. All these readers are potential clients. But do you know who they are? Do you know how to contact them? How to convert them? This article will help you capture leads and move them down your sales funnel.

9 minutes read
70,493 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
10,806 views

2015-06-13

Get ready for your next PR interview

If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.

5 minutes read
9,515 views

2014-08-30

The killer guide to successful presentations

If you have no natural talent for public speeches it doesn't mean you can't impress during presentations. The following tricks will turn you into a superman of public communication.

1 minutes read
21,367 views

2014-06-28

Size doesn't matter: can SMEs conquer Big Data?

Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.

10 minutes read
11,605 views

2014-03-29

How to Build Trust Through Efficient Content Marketing

Trust is the key to positive sales results and can be achieved through content creation.

17 minutes read
103,278 views

2013-02-16

Checklist for a perfect Trade Show or Consumer Fair

Organizing a trade show or a consumer fair can sometimes be tricky. This article will give you some clear guideline and useful tips to organize your event as efficiently as possible.

17 minutes read
13,684 views

2012-12-08

Improving efficiency by pointing out obvious problems

People detect problems all the time, but very few will say it out loud. Laziness and fear are two major issues impacting the quality of your company services. By detecting problems on time and blowing the whistle, things can go far smoother.

10 minutes read
8,602 views

2012-07-21

Web marketing & advertising: conference at the Polytechnic University of Hong Kong

What are the real issues when talking about web advertising? How to make ourselves and our work different from the crowd? What is the essence of webmarketing and how to exploit it to create value?

8 minutes read
13,676 views

2012-07-07

How to captivate your audience during a presentation

Building an efficient strategy, mastering excel, powerpoint and keynote, developping an attractive presentation is useless if you do not know how to present it properly. How to captivate your audience during a presentation?

6 minutes read
15,356 views

2012-03-26

The Art of Writing a successful Newsletter

For most webmasters, a newsletter is nothing more than a way to advertise. It is used as incessant spam, sent again and again to non-consenting mailboxes. But a newsletter is much more than this - it is a powerful link between a website and its visitor, and it really is an art to know how to make use of it.

9 minutes read
39,297 views

2012-03-11

Which Social Media is the most adapted to my business?

Facebook, Twitter, Myspace, Google+... there are more and more social media on the market, but how to know which one suits your needs?

28 minutes read
23,019 views

2012-01-08

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

6 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

CONTACT ME NOW

Julien Rio Digital Marketing