Monitoring

1,582 views

2026-06-27

You Don’t Have a Campaign Problem. You Have a Governance Problem.

Your campaigns are probably failing. Not because of your budget. Not because of the algorithm. Not because “the market is tough right now.” But because your campaign is run like a side project, owned by nobody, shaped by everyone, and governed by… vibes.

20 minutes read
47,206 views

2020-03-15

How to Conduct a Social Media Competitive Analysis - Template

Social Media is a very competitive world and monitoring what others do is essential. I invited Pooja Shah to share her insights in a guest post.

5 minutes read
45,685 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
111,855 views

2017-08-23

Should I worry about competition?

Every entrepreneur believes to have created a unique product no one ever thought about before. A quick market research usually shows the opposite - regardless how innovative your product is, you most certainly have direct and indirect competitors on your market. Should you worry about it?

7 minutes read
11,349 views

2015-09-05

Stop wasting your time monitoring useless Social Media metrics

Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.

4 minutes read
20,100 views

2015-08-22

5 paths to success with your EDMs

Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.

7 minutes read
21,934 views

2014-06-28

Size doesn't matter: can SMEs conquer Big Data?

Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.

10 minutes read
12,978 views

2012-12-22

Product Development - eBook

Developing a product is a long and complicated journey. Summary of the three essential phases of product development.

1 minutes read
15,497 views

2012-09-01

Target your customers precisely with buyer personas

Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.

9 minutes read
13,984 views

2011-12-18

The art of starting an epidemic

Starting an epidemic might be one of the biggest challenges in marketing, and it takes much more than just a great idea to start spreading.

12 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

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