Marketing Blueprint - Laborit's Law

Do you ever catch yourself jumping on quick, fun tasks instead of tackling the big ones? If your to-do list keeps piling up in the wrong order, you may be running into Laborit’s Law, also called the Law of Least Effort. This concept, introduced by French neurosurgeon Henri Laborit, explains that our brains are wired to seek instant gratification—a habit formed long before social media and endless scrolling!

Understanding Laborit’s Law

Laborit found that our brains naturally favor tasks that provide quick, enjoyable rewards. This is why we tend to reach for small, satisfying wins rather than tackling complex projects. The quick dopamine hit from finishing an easy task feels good, so we keep putting off the more meaningful work with a common refrain: “I’ll just get to it tomorrow!”

Breaking the Cycle of Procrastination

Knowing that our brains are wired this way gives us a powerful advantage. With a bit of willpower and self-awareness, we can recognize this tendency and choose to prioritize tasks based on long-term value rather than immediate reward. This small mindset shift can help us manage distractions and stay focused on what truly matters.

Stay tuned for the next concept on Marketing Blueprint!

Julien Rio.