Marketing Blueprint
The CMO Interview Series

Marketing Blueprint

The CMO Interview Series

Get career tips and business strategies from true marketing leaders


Every CMO, every Marketing Leader is unique with a personal path that brought them to the top. In Marketing Blueprint we unearth the secrets of Marketing success through interviews with Marketing Leaders who've managed their way up to the top. We talk about career paths, building a personal brand, building efficient strategies, constructing a network and everything that makes an individual successful in marketing. So join us to learn from the very bests in the industry!
CX Therapy on Youtube CX Therapy on Spotify

ALL EPISODES

Marketing Blueprint - GUEST NAME

Marius Gamser

Embark on a journey of discovery with Marius, a seasoned marketing maestro renowned for his expertise in the F&B and hospitality industries, to talk about evolving in the marketing world and collaborating beyond marketing.

Learnings:
- Understanding every company role is crucial for effective marketing.
- Passion for the business is essential to drive value in marketing.
- Be open to feedback but maintain confidence in your expertise.
- Creativity in marketing should be balanced with analytical skills.
- Industry expertise can enhance your marketing effectiveness.
Marketing Blueprint - GUEST NAME

Leesa Eichberger

We chat with Leesa, a marketing veteran who's worked at big brands like Vonage and AT&T. She shares her career path, from writing technical manuals to becoming a CMO.

Learnings:
- Embrace diverse experiences: Leesa's varied background enriched her marketing career.
- Adapt and learn: Marketing requires understanding consumer needs and evolving with industry changes.
- Leadership through empathy: Effective leadership balances high standards with empathy and feedback.
- Importance of mentorship: Mentoring benefits both mentor and mentee, fostering mutual learning.
- Data-driven decisions: Balance brand-building with measurable marketing for long-term success.