Managing

5,475 views

2026-02-04

First, Last, Multi-Touch: Is Your Attribution Killing Your ROI?

We’re obsessed with "the click." But whether it’s First, Last, or Multi-Touch, trying to force a messy human journey into a spreadsheet is a trap. By isolating channels, you often cut the very things making your marketing work. It’s time to stop playing detective and start measuring the integrated campaign.

10 minutes read
25,230 views

2025-11-25

I tested COMET, Perplexity's AI-powered browser

My quest for transformative AI led me to Comet, Perplexity's new Agentic AI browser. This report details its ability to handle complex tasks: cleaning email, classifying 8,000 Dropbox photos, and planning a calendar. You will find a review of its tab management, technical failures, security risks, and my final verdict.

11 minutes read
727 views

2025-10-23

Marketing Blueprint - Loss Aversion

Have you ever walked away from a potentially great opportunity because the risk of losing seemed too high? If so, you might have been influenced by the Loss Aversion Effect—a cognitive bias that makes us fear losses more than we value gains.

2 minutes read
8,913 views

2025-08-11

Marketing Blueprint - Zeigarnik Effect

The Zeigarnik Effect explains why incomplete tasks linger in your mind, causing mental strain. By completing tasks and writing things down, you can clear your mental space and boost productivity.

1 minutes read
17,594 views

2025-03-03

Marketing Blueprint - Parkinson's Law

Parkinson’s Law teaches us that tasks expand to fit the time given for their completion. Understanding this concept helps us manage time more effectively by setting our own priorities instead of relying solely on external deadlines.

1 minutes read
183,786 views

2024-01-05

Customer Experience Unearthed: A Journey Through the Eyes of the Consumer

Navigating the ever-evolving landscape of customer expectations is a challenge that I tackle head-on in my latest book, "Customer Experience Unearthed." This book is a deep dive into the customer journey, but with a twist – it’s from the viewpoint of the customers themselves. As consumers, we all seek a seamless and personalized experience, and this book aims to unveil just that. By shedding light on real-life consumer challenges and triumphs, it offers a unique perspective on the customer experience (CX) journey.

9 minutes read
665,461 views

2020-08-19

Getting things done - best practices with Eisenhower, Parkinson, Laborit and Duhigg

Have you noticed that some projects keep slipping away to an always moving deadline? These projects are postponed week after week, month after month until you finally decide to take them off your list. In this article I'll review the reasons why this is happening and what you can do about it.

7 minutes read
349,435 views

2020-08-05

WeChat Marketing in 2020 : new features you need to know

Are you doing business in China or with the Chinese market? If so, you must know the latest features of WeChat, the leading Social Media platform in China. To explain it, I invited Olivier Verot, Marketing Expert of the Chinese market.

8 minutes read
71,399 views

2020-01-29

Why do I suffer from the impostor syndrome? Study of the Dunning–Kruger effect

70 percent of the population may suffer from the impostor syndrome - what is it, how do you explain it and how to overcome this phenomena? That's precisely what we review in this article.

7 minutes read
32,776 views

2019-07-22

Customer service email - should it be managed by phone agents or digital agents?

Email is one of the most traditional types of customer service channels and yet remains a major one still used in multiple situations. But in an evolving world where digital becomes more and more important, call centers become contact centers and a new breed of agents rises: digital agents. Who should then manage emails?

7 minutes read
81,947 views

2019-02-20

Should you care about your customers or their problems? Review of the ticketing approach

There are two major strategies when it comes to dealing with customer enquiries: the ticketing approach and the conversation approach. Both methods have pros and cons, one is more problem centric while the other is more customer centric. Let’s review these strategies to define which best fits your business.

6 minutes read
136,165 views

2018-09-12

Maslow's hierarchy of needs applied to Customer Care

Everyone talks about Customer Care, but what should your priorities be? I have created the Customer Care version of Maslow's hierarchy of needs to identify priorities.

3 minutes read
106,167 views

2018-05-29

Human / Machine collaboration for omni-digital customer care

This is a summary of my speech at the Client Strategy/E-marketing 2018 Paris Conference with Dimelo and Pierre-Edouard Lieb from Recast.ai (SAP) discussing “how can humans and machines collaborate for better customer relations”.

6 minutes read
119,912 views

2017-12-12

The importance of selecting the right digital customer care channels

There has been a true acceleration in terms of technology evolution in the past few years. Our vectors of communication have changed: new devices, new technologies, new methods and new results. All these changes directly impact the way your customers expect to interact with your company. You wonder how to remain up-to-date and pick the right digital channels?

17 minutes read
108,787 views

2017-08-07

What part of Social Media management can I automate?

Whether you use LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat or any other social media channel, you must know it: managing such account is time consuming. If you platforms take only little time to handle, it may be that your results are fairly disappointing. Luckily, there are aspects of your Social Media you could automate - let's see which ones and how.

10 minutes read
10,510 views

2014-04-12

Taking a different life path - interview with a talented young entrepreneur, Cyril Mazur

Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.

9 minutes read
17,737 views

2013-06-22

Write SEO friendly content in 10 easy steps

SEO often sounds like the holy grail of online strategies. While there is nothing sure about SEO, some basics can help you getting better online results.

7 minutes read
38,481 views

2013-03-02

How to manage negative posts on my Facebook page

Managing a brand page on Facebook isn't an easy task. Replying negative posts while growing your fan base can be very challenging. Here are a few tips to manage this effort efficiently.

6 minutes read
14,893 views

2012-08-18

Organize your tasks efficiently: i-list.it, management tool

Organizing your tasks efficiently is the first step toward an efficient management. The post-it era is over: enter the 21st century successfully.

6 minutes read
11,771 views

2012-08-04

Time is your most precious asset: learn to waste it efficiently

If there is one thing in life you can never get back, it is time. There are millions of strategies and theories out there teaching you how to get the best out of the time you spend. Today, let's see together how to waste it efficiently.

6 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

CONTACT ME NOW