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11,754 views

2020-03-07

The key to successful innovation

We live in a fast moving world where innovations make the difference. But how to make sure your innovation meets the success it deserves?

9 minutes read
19,488 views

2015-08-08

Online to Offline Fusion - case study with lalamove at the ClickZ conference

Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.

7 minutes read
9,164 views

2015-06-13

Get ready for your next PR interview

If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.

5 minutes read
8,639 views

2014-08-30

The killer guide to successful presentations

If you have no natural talent for public speeches it doesn't mean you can't impress during presentations. The following tricks will turn you into a superman of public communication.

1 minutes read
19,412 views

2014-08-16

Understanding the principle of Word of Mouth Marketing

How relying a little more on your clients to carry out your advertising campaigns can help your business. Learn more about word of mouth marketing.

8 minutes read
18,772 views

2013-08-31

PageRank and AlexaRank: the secrets on internet ranking

When you arrive on the web development field, everyone around you talks about PageRank and AlexaRank and how important they are for your website's growth. But what are really those ranking, how do they work and most important are they really worth tracking?

6 minutes read
12,498 views

2013-08-17

SEO toolbox: making concrete use of SEO strategies

SEO aims to improve a website’s indexing on search engines by modifying its code, content and structure. But how to manage a good SEO strategy and how to track its results?

12 minutes read
38,344 views

2013-05-11

Pyramid scheme and network marketing - avoiding traps

What is a pyramid scheme, why is it illegal and how to recognize it? Pyramid schemes are very profitable schemes for those who start them while terribly harmful for their victims. Learn more about this dangerous business strategy.

7 minutes read
14,319 views

2012-06-09

Overthinking and loss of creativity, the solution

As a child, you were gifted with imagination and creativity. Now grown up, you base your judgment on your knowledge and experience. How to think like a child?

8 minutes read
25,993 views

2012-04-08

How to use a forum for promotion

Internet promotion can be fast, easy and cheap but requires some knowledge of common rules and practices. Let's look together into the forum strategies for promotion.

10 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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