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3,950 views

2025-07-08

How to Succeed in Channel Marketing Across International Borders

Channel marketing isn’t one-size-fits-all—especially when going global. In this article, Julien Rio shares strategic insights on prioritising regions, building strong partner relationships, and achieving a win‑win‑win with vendors, partners, and customers.

3 minutes read
23,361 views

2025-05-05

Marketing Blueprint - Layered Cake Chart

If you’re working in a SaaS environment, you know that tracking revenue growth and retention is crucial to understanding business health. But how can you get a clear, comprehensive view? Today, we’re diving into the Layered Cake Chart technique—a powerful visual tool to help assess and visualize your SaaS business’s health over time.

6 minutes read
110,053 views

2019-08-26

5 tips to maximize your results on LinkedIn

LinkedIn is the most popular social media platform for professionals. It gives people to ability to recruit, find jobs, engage with other professionals, keep up-to-date with new trends and market information, sell their products or build their personal branding. But what are the tricks to maximize your visibility and results on LinkedIn?

17 minutes read
48,154 views

2019-05-03

Is phone support dead?

Phone customer service has been around for years and had its ups and downs. What does phone support look like in 2019? Should it continue to be part of your overall customer experience strategy or is it doomed already?

7 minutes read
135,264 views

2018-09-12

Maslow's hierarchy of needs applied to Customer Care

Everyone talks about Customer Care, but what should your priorities be? I have created the Customer Care version of Maslow's hierarchy of needs to identify priorities.

3 minutes read
119,254 views

2017-12-12

The importance of selecting the right digital customer care channels

There has been a true acceleration in terms of technology evolution in the past few years. Our vectors of communication have changed: new devices, new technologies, new methods and new results. All these changes directly impact the way your customers expect to interact with your company. You wonder how to remain up-to-date and pick the right digital channels?

17 minutes read
77,530 views

2017-10-31

What's a CRM and why does my company need one?

Do you really know what a CRM is? What can you do with it? How does it integrate with your teams? How to use it concretely? In this article we study the secrets of CRM and its impact on your company's performance.

5 minutes read
89,987 views

2017-10-12

How should you behave at trade shows – let’s review good practices

Participating in an exhibition represents a large investment in both money and time. This investment goes to waste if you do not send the right people or if they don’t behave as they should. Let’s review together good practices at trade shows.

11 minutes read
103,118 views

2017-07-19

Webinar with #EventIcons – how to build a successful booth strategy ?

#EventIcons is a major webcast in the US interviewing icons of the event industry all over the world to share their knowledge and experience. In this specific episode, I was invited to discuss trade shows and strategy.

4 minutes read
38,708 views

2017-06-21

Launching a content marketing strategy - conference at the Entrepreneurs Club of HK

A good content marketing strategy is the key to long term success. But where to start? I was recently invited to talk at a conference organized by the Hong Kong Entrepreneur Club to share my secrets and strategy.

9 minutes read
69,733 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
34,956 views

2015-12-12

How to get return on investment after participating in an exhibition or trade show?

Business shows and expo are among the most expensive and time consuming marketing events. How do you insure return on investment?

5 minutes read
20,912 views

2015-08-08

Online to Offline Fusion - case study with lalamove at the ClickZ conference

Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.

7 minutes read
14,385 views

2015-06-27

The 3 steps of successful fairs - start making profits

Organizing a fair is both time and money consuming. If you don't get much return from it, you might be wasting precious resources. With the following 3 tips, you will not waste money on fairs ever again.

7 minutes read
9,870 views

2015-06-13

Get ready for your next PR interview

If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.

5 minutes read
16,334 views

2015-02-21

The Top 5 digital strategies a good marketer must know in China

Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China

8 minutes read
10,794 views

2014-12-13

Personal branding: how to promote myself online?

Looking for a job, for customers, for partners or investors is much easier when your online image is good. Here is a list of the most important elements to keep a good online image.

5 minutes read
12,299 views

2014-11-29

The evolution of e-commerce with the use of mobiles devices

The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future.

3 minutes read
12,057 views

2014-09-13

How Sales Funnels can help you predict the future

Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!

6 minutes read
14,068 views

2014-08-02

Why Advertisement is killing you - the era of Words of Mouth

Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.

7 minutes read
20,599 views

2014-06-28

Size doesn't matter: can SMEs conquer Big Data?

Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.

10 minutes read
9,844 views

2014-04-12

Taking a different life path - interview with a talented young entrepreneur, Cyril Mazur

Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.

9 minutes read
10,809 views

2014-03-29

How to Build Trust Through Efficient Content Marketing

Trust is the key to positive sales results and can be achieved through content creation.

17 minutes read
17,889 views

2013-10-26

Social Media Manager: what role does he really have?

It is now becoming common for companies to hire a Social Media Manager. But do you know exactly what you expect him to do?

6 minutes read
14,099 views

2013-10-12

7 steps to targeting the right people: introduction to Landing Pages

Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?

7 minutes read
13,038 views

2013-08-17

SEO toolbox: making concrete use of SEO strategies

SEO aims to improve a website’s indexing on search engines by modifying its code, content and structure. But how to manage a good SEO strategy and how to track its results?

12 minutes read
15,557 views

2013-08-03

Building up Social Media Marketing Strategy

Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

10 minutes read
18,200 views

2013-07-06

Practical uses of CRM

Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.

17 minutes read
16,733 views

2013-06-22

Write SEO friendly content in 10 easy steps

SEO often sounds like the holy grail of online strategies. While there is nothing sure about SEO, some basics can help you getting better online results.

7 minutes read
14,818 views

2013-06-08

CRM: plan your surveys properly

Surveys and questionnaires are common ways of understanding who your customers are. But do you prepare them enough to insure optimum results and return on investment?

9 minutes read
12,826 views

2013-04-13

Making sure your emails are read by your customers - the era of mobile internet

Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail. But are you sure your customers do actually read your emails?

8 minutes read
15,238 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
70,533 views

2012-11-24

The importance of a good customers service: case study with Lufthansa

There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.

21 minutes read
19,138 views

2012-10-27

Marketing for 5 senses

Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?

16 minutes read
30,873 views

2012-04-29

How to answer customers emails?

You can use the most advanced marketing concepts, build incredible marketing strategies, be efficient on Social Media, attract visitors from all over the world… if you can't answer customers emails properly, your work is condemned to failure.

9 minutes read
38,297 views

2012-03-11

Which Social Media is the most adapted to my business?

Facebook, Twitter, Myspace, Google+... there are more and more social media on the market, but how to know which one suits your needs?

28 minutes read
15,230 views

2012-01-20

NPS, a very useful tool to analyze your customers loyalty

The NPS is an efficient way to categorize your customers, recognize real brand promoters and make the best profit with it.

10 minutes read
10,047 views

2011-11-30

Always be on top: example of Google Maps 6.0 for Android with indoor mapping

Marketing and leading by innovation, case study of Google Maps 6.0 and Das Erste marketing strategies.

7 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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Do you need help with your marketing strategy or its execution? If you want someone to implement all the tips you just read, contact me and let's discuss it together!

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Julien Rio Digital Marketing