5 marketing trends to have on your radar in 2023

1. The Diversification of Marketing Channels

In the past, businesses often focused on one or two main marketing channels, such as social media or email marketing. However, in 2023, we can expect to see a diversification of marketing channels as businesses look to reach new audiences and stand out in a crowded marketplace.

Some of the channels that businesses may consider diversifying into include virtual and augmented reality, chatbots, and voice search optimization. By diversifying their marketing channels, businesses will be better able to reach and engage with their target audience, regardless of where they are or what device they are using. This diversification not only allows for a better risk management, but also allows to get closer to customers' needs while testing new things.

2. Enhanced Marketing Dashboards and Activity Control

With the increasing number of marketing channels available, it's more important than ever for businesses to have a clear and comprehensive view of their marketing activity and results. This is where marketing dashboards come in - they allow businesses to track and analyze their performance across multiple channels and campaigns.

In 2023, we can expect to see more businesses using marketing dashboards to control their activity and results. By having real-time access to data and insights, businesses will be able to optimize their marketing efforts and make data-driven decisions to improve performance.

3. Joined-up Customer Journeys

In the past, businesses often approached each marketing channel as a separate entity, with little regard for how it interacted with other channels. However, in 2023, we can expect to see a shift towards more joined-up customer journeys across channels.

By creating cohesive and consistent customer journeys across all channels, businesses will be able to build stronger relationships with their customers and improve their overall marketing effectiveness. This could include things like using customer data to personalize messaging and content, or using marketing automation tools to create a seamless customer experience.

4. The Return of Physical Events

Physical events, such as trade shows, conferences, and networking events, have been hit hard by the pandemic, but in 2023, we can expect to see a resurgence in these types of events.

As the world starts to return to normal and people become more comfortable with gathering in person, businesses will have a new opportunity to connect with their customers and partners face-to-face. This will be especially important for businesses that rely on building personal relationships, such as B2B companies.

5. The Importance of Upselling vs Acquisition

In the past, businesses have often focused on acquiring new customers as the key to growth. However, in 2023, we can expect to see a shift towards upselling to existing customers. It's easier and more cost-effective to sell to existing customers than to acquire new ones. Therefore, businesses will be focusing on creating loyal customers, who are more likely to buy more products and services over time.

In conclusion, 2023 will bring new challenges and opportunities for businesses. By staying ahead of the trends and adapting to changes in consumer behavior, businesses can stay competitive and continue to grow in the coming year.

Julien Rio.