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43,380 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
47,556 views

2019-05-03

Is phone support dead?

Phone customer service has been around for years and had its ups and downs. What does phone support look like in 2019? Should it continue to be part of your overall customer experience strategy or is it doomed already?

7 minutes read
16,352 views

2014-12-27

Should I invest in SEO or SEM? Online strategy comparison

Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?

9 minutes read
10,132 views

2014-12-13

Personal branding: how to promote myself online?

Looking for a job, for customers, for partners or investors is much easier when your online image is good. Here is a list of the most important elements to keep a good online image.

5 minutes read
17,394 views

2013-07-06

Practical uses of CRM

Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.

17 minutes read
11,221 views

2013-05-25

crypture.it: encrypt your sensitive data into pictures

Working smart and being organized in your work is important but all your efforts get wasted if you are unable to protect your confidential information.

6 minutes read
14,513 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
12,336 views

2012-12-08

Improving efficiency by pointing out obvious problems

People detect problems all the time, but very few will say it out loud. Laziness and fear are two major issues impacting the quality of your company services. By detecting problems on time and blowing the whistle, things can go far smoother.

10 minutes read
69,549 views

2012-11-24

The importance of a good customers service: case study with Lufthansa

There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.

21 minutes read
14,319 views

2012-06-09

Overthinking and loss of creativity, the solution

As a child, you were gifted with imagination and creativity. Now grown up, you base your judgment on your knowledge and experience. How to think like a child?

8 minutes read
30,154 views

2012-04-29

How to answer customers emails?

You can use the most advanced marketing concepts, build incredible marketing strategies, be efficient on Social Media, attract visitors from all over the world… if you can't answer customers emails properly, your work is condemned to failure.

9 minutes read
13,831 views

2012-03-26

The Art of Writing a successful Newsletter

For most webmasters, a newsletter is nothing more than a way to advertise. It is used as incessant spam, sent again and again to non-consenting mailboxes. But a newsletter is much more than this - it is a powerful link between a website and its visitor, and it really is an art to know how to make use of it.

9 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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