Marketing Networking Customer Service Organization Other
RSS Facebook
About me
My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize your work, improve your CRM, manage your customer service, develop your network, etc...
You can subscribe to my newsletter to receive each month my latest article.
I strongly encourage you to participate by sending your opinion and experience through the comments section.
English Français
A value is required.Invalid format.
Latest comments
David Lim
Thank you for sharing
B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - Sat, 25 Mar 2017 00:20:56
Ret. AF, Hawaii AirGd
I had in 1994 gave a note for $5000 against my vacant land in a scheme and found out years later th (...)
Pyramid scheme and network marketing - avoiding traps - Wed, 16 Nov 2016 21:45:04
Choose the right Social Media platform for your business

Reply customers emails efficiently

Answer negative comments on your Facebook page

Organize your tradeshows and customers fairs
Home > Marketing - 3,359 views


The evolution of e-commerce with the use of mobiles devices

The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future.

Indeed, the number of active mobile devices is expected to reach 8.2 billion by 2018.
Consumers take their phones everywhere and 90% of them already use their smartphones to find information such as opening hours, shopping sites, and more. The contactless technologies such as QR codes and others create more interactive experiences for customers, which makes use of the more vital than ever mobile technology. The evolution of e-commerce with the use of mobiles devices

Some figures

The sustained growth of mobile use will have a significant impact on businesses looking to sell online. The growing importance of easy to use sales platforms is now clear. Surprisingly, it is expected that the m-commerce how it is now called could reach $ 626 billion in sales by 2018 compared to 636 billion dollars in sales on all platforms today. In Japan, for example, 30% of all e-commerce sales are now made via mobile platforms. In Q4 2013, 50% of all Amazon sales came from mobile sources, which is something that can not be ignored. In addition, mobile transaction via PayPal increased by 115% during Black Friday.

An important area of growth in the use of mobile technologies is in the form of improvements that can bring the mobile to the shopping experience in the real world. Although there is still a long way to go, more than 90% of mobile users regularly use the devices to verify information such as opening hours of a store. In recent years, brands have put a lot of energy to facilitate the use of mobile wallets and payments, and providing value-added services. The evolution of e-commerce with the use of mobiles devices

What's now?

An increase in the number of net savvy buyers has profound implications for the growth of mobile commerce. More often, consumers are using mobile devices, not only for shopping but also to compare offers and deals.
For retailers, this means getting ahead and knowing what is on the market. The rise of group purchasing and price comparison sites, coupled with the ability of consumers to compare prices wherever they can get a connection means that brands need to offer deals that are in line with the market at all times.

The constant development of technology continually affects the evolution of mobile commerce, or m-commerce. Growth and variety of mobile applications have had a significant impact. For example, the last application sharing taxi, Uber, sparked controversy inside and outside the industry. In 2013, consumers have downloaded 50 billion iPhone and iPad apps on Apple App Store, and there were more than 1 million apps available on the market.

Infographic explanation

The Vouchercloud teams have looked a little more detail on the portrait of the mobile consumer and the evolution of the use of mobile devices. The evolution of e-commerce with the use of mobiles devices

Your next challenge will be to make sure your emails are mobile-friendly! Maraike  

Maraike is a digital marketing and IT specialist who works for a site offering vouchers and online coupons.

You wish to be published on my blog? This way!


Was this article useful to you? Share your comments below:

Our partners:
List my daily tasks - Encrypt my sensitive data in a picture - Send an email to the future - Prepare professional quotations - 創藝裝飾工程公司 - myfairtool - The Exhibitor