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45,744 views

2020-03-15

How to Conduct a Social Media Competitive Analysis - Template

Social Media is a very competitive world and monitoring what others do is essential. I invited Pooja Shah to share her insights in a guest post.

5 minutes read
11,754 views

2020-03-07

The key to successful innovation

We live in a fast moving world where innovations make the difference. But how to make sure your innovation meets the success it deserves?

9 minutes read
43,380 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
6,838 views

2015-04-18

Mobile marketing to promote your company

In a fragile economic environment, companies exploit all the means of possible communication to distance itself from the competition.

5 minutes read
16,352 views

2014-12-27

Should I invest in SEO or SEM? Online strategy comparison

Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?

9 minutes read
13,272 views

2014-08-02

Why Advertisement is killing you - the era of Words of Mouth

Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.

7 minutes read
18,357 views

2014-03-01

How to choose between Facebook and LinkedIn

Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

9 minutes read
11,456 views

2014-02-15

6 lessons I learnt from my first job

Each experience - good or bad - brings you some knowledge and makes you better. Here is what I have learnt in my first job.

7 minutes read
17,394 views

2013-07-06

Practical uses of CRM

Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.

17 minutes read
38,344 views

2013-05-11

Pyramid scheme and network marketing - avoiding traps

What is a pyramid scheme, why is it illegal and how to recognize it? Pyramid schemes are very profitable schemes for those who start them while terribly harmful for their victims. Learn more about this dangerous business strategy.

7 minutes read
14,513 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
69,549 views

2012-11-24

The importance of a good customers service: case study with Lufthansa

There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.

21 minutes read
18,598 views

2012-10-27

Marketing for 5 senses

Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?

16 minutes read
13,827 views

2012-08-18

Organize your tasks efficiently: i-list.it, management tool

Organizing your tasks efficiently is the first step toward an efficient management. The post-it era is over: enter the 21st century successfully.

6 minutes read
25,993 views

2012-04-08

How to use a forum for promotion

Internet promotion can be fast, easy and cheap but requires some knowledge of common rules and practices. Let's look together into the forum strategies for promotion.

10 minutes read
16,103 views

2012-02-11

The mismanagement of customers loyalty

Summary and solutions of the most usual mistakes concerning the customers’ loyalty and their management

20 minutes read
9,972 views

2012-01-01

Happy New Year 2012!

I wish you all a happy new year 2012 and a lot of success in your business.

1 minutes read
9,547 views

2011-11-30

Always be on top: example of Google Maps 6.0 for Android with indoor mapping

Marketing and leading by innovation, case study of Google Maps 6.0 and Das Erste marketing strategies.

7 minutes read
11,025 views

2011-11-25

How to recognize a good customer?

For those of you who know about the customer life cycle, you know how difficult it is to find and keep a customer. But not every customer is a good customer, and not every visitor is a good visitor.

5 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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