Product development

89,376 views

2017-10-12

How should you behave at trade shows – let’s review good practices

Participating in an exhibition represents a large investment in both money and time. This investment goes to waste if you do not send the right people or if they don’t behave as they should. Let’s review together good practices at trade shows.

11 minutes read
10,112 views

2015-05-21

Product Development done smart - case study with Microsoft How-Old

Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.

4 minutes read
9,698 views

2015-05-02

Repeat orders and recommendations – that’s good business!

Returning customers and personal recommendation have to be the dream ticket for any business organisation.

5 minutes read
13,116 views

2014-08-02

Why Advertisement is killing you - the era of Words of Mouth

Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.

7 minutes read
9,065 views

2013-09-14

Making each project a success is before all a matter of organization

Have you ever found yourself diving into a project even before having thought it through? Project management implies having a clear overview of the requirements and goals before starting any action.

4 minutes read
17,242 views

2013-07-06

Practical uses of CRM

Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.

17 minutes read
8,551 views

2013-01-05

Keep your good resolutions and make good use of it

Avoiding to give up new year's resolutions before the end of January isn't an easy task. But such challenge can bring value to your daily life.

4 minutes read
10,836 views

2012-12-22

Product Development - eBook

Developing a product is a long and complicated journey. Summary of the three essential phases of product development.

1 minutes read
25,513 views

2012-09-15

Finding the right name for your product - branding strategy

How to find the perfect name for your product and how this name influences consumers' behavior. Tips and strategies for an efficient branding.

9 minutes read
13,380 views

2012-09-01

Target your customers precisely with buyer personas

Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.

9 minutes read
7,383 views

2012-07-21

Web marketing & advertising: conference at the Polytechnic University of Hong Kong

What are the real issues when talking about web advertising? How to make ourselves and our work different from the crowd? What is the essence of webmarketing and how to exploit it to create value?

8 minutes read
37,538 views

2012-05-13

Product development: Product Life Cycle, Death Valley Curve, Marginal Utility

The three marketing tools presented in this article are truly practical. Understanding the concepts of Product Life Cycle, Death Valley Curve and Marginal Utility can help you anticipating market reactions and develop your marketing strategies' efficiency.

10 minutes read
14,637 views

2012-01-20

NPS, a very useful tool to analyze your customers loyalty

The NPS is an efficient way to categorize your customers, recognize real brand promoters and make the best profit with it.

10 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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