Marketing funnel

956 views

2025-12-06

RIO Integrated Campaign Framework - How to build well-constructed campaigns

A practical, end‑to‑end guide to build marketing campaigns with strategy, structure and flow: the RIO Integrated Campaign Framework helps you turn fragmented marketing efforts into coherent campaigns that deliver predictable results.

48 minutes read
70,235 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
10,841 views

2015-09-05

Stop wasting your time monitoring useless Social Media metrics

Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.

4 minutes read
12,548 views

2014-09-13

How Sales Funnels can help you predict the future

Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!

6 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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Do you need help with your marketing strategy or its execution? If you want someone to implement all the tips you just read, contact me and let's discuss it together!

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Julien Rio Digital Marketing