Why you should always catch up with your customers’ expectations
As consumers, we constantly look for better and faster experience. In the early days of the internet, we expected and accepted to wait from a few seconds to a few minutes before our browser would show any content. Today, waiting a couple of seconds for our social feed to load is a frustrating experience. Considering that the signal goes from the phone to the outer space before getting back to the phone, waiting would be a logical thing. But humans don’t work that way: as soon as you have experienced something better, it becomes a benchmark for every future experience.
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