Email marketing

As we start a new year, it's essential for businesses to stay on top of the latest marketing trends. 2023 promises to bring new technologies and changes in consumer behavior that will shape the way we market our products and services. In this article, we will discuss some of the key marketing trends to look out for in the coming year, including the diversification of marketing channels, the use of marketing dashboards, the importance of joined-up customer journeys, the return of physical events, and the need to focus on upselling rather than just acquiring new customers.

Customer Care has an impact, sometimes positive, sometimes negative, on every aspect of your business. Customer satisfaction is influenced by the quality and speed of your replies. In 2018, Customer Care is more digital than ever, but the key remains the empathy. After interviewing 12 Customer Care experts, Anthony Rochand and myself offer you the 21 best recommendations to start 2018 with expert advice.

Email remains the communication tool the most used by companies for a good reason: it helps reaching prospects and clients easily according to their own timeline. But do you have a proper strategy in place?