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2021-08-15
5 Reasons Customers Value Experience More Than Price
Ask someone with a simplistic understanding of retail how to win more customers, and they’ll likely present the classic solution of “Lower your prices” — and while there’s some wisdom to that, it nods to a fundamental misunderstanding of how (and why) we make retail decisions. Pricing is just one factor among many, playing a part that’s far from the biggest.
7 minutes read