Customer engagement

6,046 views

2025-05-05

Marketing Blueprint - Layered Cake Chart

If you’re working in a SaaS environment, you know that tracking revenue growth and retention is crucial to understanding business health. But how can you get a clear, comprehensive view? Today, we’re diving into the Layered Cake Chart technique—a powerful visual tool to help assess and visualize your SaaS business’s health over time.

6 minutes read
610,800 views

2020-09-15

How to Generate Leads from LinkedIn Marketing?

For this article, I invite Harikrishna Kundariya, Director of eSparkBiz Technologies, to share best practices to generate business from LinkedIn campaigns.

8 minutes read
46,035 views

2019-08-05

How to reduce the noise on Social Media without hurting customer engagement?

Social Media platforms are great to engage with your customers and get them involved in your company development while allowing them to express their opinion. Unfortunately, these platforms also generate a lot of noise and potentially create bad buzz. How can you reduce such noise while keeping customer engagement?

4 minutes read
43,987 views

2019-06-18

The cost of missed opportunities - is your company losing a lot of money?

You don't know what you don't know. When you engage with customers, every interaction can have a butterfly effect. Every detail can potentially have an enormous impact on your business. But do you know which opportunities you are missing and what is the cost of it?

10 minutes read
47,962 views

2019-05-03

Is phone support dead?

Phone customer service has been around for years and had its ups and downs. What does phone support look like in 2019? Should it continue to be part of your overall customer experience strategy or is it doomed already?

7 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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