Content strategy

37,501 views

2026-03-02

Content Waste Is Killing Your Marketing ROI - Producing More Rarely Creates More Impact

Let’s get this out of the way: most of the content you create never gets used. I don’t care how fancy your CMS is, how many “best practices” slides you’ve read, or how many AI tools you own. It sits in folders, abandoned. Collecting dust. Doing nothing.

16 minutes read
39,341 views

2017-06-21

Launching a content marketing strategy - conference at the Entrepreneurs Club of HK

A good content marketing strategy is the key to long term success. But where to start? I was recently invited to talk at a conference organized by the Hong Kong Entrepreneur Club to share my secrets and strategy.

9 minutes read
44,999 views

2017-06-08

5 steps to convert blog visitors into paying customers

You have built a blog that attracts visitors. All these readers are potential clients. But do you know who they are? Do you know how to contact them? How to convert them? This article will help you capture leads and move them down your sales funnel.

9 minutes read
79,208 views

2017-05-11

Content marketing for small businesses - where to start?

Everyone recently talks of content marketing like the new holy grail you should acquire urgently. Yet, content marketing has been around for as long as Google exists, and there is no miracle solution - only good strategies. Let's discuss the right approach for small businesses and startups to get their content strategy right from the start.

9 minutes read
70,696 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
60,809 views

2016-04-17

Content Generation - The Only Path to Long Term Success

Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.

7 minutes read
18,333 views

2014-12-27

Should I invest in SEO or SEM? Online strategy comparison

Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?

9 minutes read
11,966 views

2014-12-13

Personal branding: how to promote myself online?

Looking for a job, for customers, for partners or investors is much easier when your online image is good. Here is a list of the most important elements to keep a good online image.

5 minutes read
11,790 views

2014-03-29

How to Build Trust Through Efficient Content Marketing

Trust is the key to positive sales results and can be achieved through content creation.

17 minutes read
9,878 views

2013-09-28

Promote and monitor your blog: the secrets of successful blogging

Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.

7 minutes read
13,851 views

2013-08-17

SEO toolbox: making concrete use of SEO strategies

SEO aims to improve a website’s indexing on search engines by modifying its code, content and structure. But how to manage a good SEO strategy and how to track its results?

12 minutes read
18,024 views

2013-06-22

Write SEO friendly content in 10 easy steps

SEO often sounds like the holy grail of online strategies. While there is nothing sure about SEO, some basics can help you getting better online results.

7 minutes read
159,491 views

2012-06-23

Content creation strategy: how to attract trusty customers

You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?

8 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

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