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89,564 views

2017-10-12

How should you behave at trade shows – let’s review good practices

Participating in an exhibition represents a large investment in both money and time. This investment goes to waste if you do not send the right people or if they don’t behave as they should. Let’s review together good practices at trade shows.

11 minutes read
70,845 views

2017-05-18

5 steps to the secret of web lead generation

You have a website, maybe a blog, a bunch of Social Media channels, but so far it hasn't helped you much getting new business. What you need is your online tools to generate leads. How? Keep reading!

10 minutes read
78,144 views

2017-05-11

Content marketing for small businesses - where to start?

Everyone recently talks of content marketing like the new holy grail you should acquire urgently. Yet, content marketing has been around for as long as Google exists, and there is no miracle solution - only good strategies. Let's discuss the right approach for small businesses and startups to get their content strategy right from the start.

9 minutes read
19,724 views

2015-08-08

Online to Offline Fusion - case study with lalamove at the ClickZ conference

Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.

7 minutes read
15,534 views

2015-02-21

The Top 5 digital strategies a good marketer must know in China

Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China

8 minutes read
19,496 views

2014-08-16

Understanding the principle of Word of Mouth Marketing

How relying a little more on your clients to carry out your advertising campaigns can help your business. Learn more about word of mouth marketing.

8 minutes read
19,981 views

2014-06-28

Size doesn't matter: can SMEs conquer Big Data?

Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.

10 minutes read
38,497 views

2013-05-11

Pyramid scheme and network marketing - avoiding traps

What is a pyramid scheme, why is it illegal and how to recognize it? Pyramid schemes are very profitable schemes for those who start them while terribly harmful for their victims. Learn more about this dangerous business strategy.

7 minutes read
14,263 views

2013-03-16

Improving customer experience to increase sales

The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience. This article reviews some possible ways to improve visitors' experience as a strategy to develop sales.

9 minutes read
18,676 views

2012-10-27

Marketing for 5 senses

Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?

16 minutes read
12,175 views

2011-12-18

The art of starting an epidemic

Starting an epidemic might be one of the biggest challenges in marketing, and it takes much more than just a great idea to start spreading.

12 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

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