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10,863 views

2026-01-26

What Is an Integrated Campaign? A Practical Definition for Modern Marketing Teams

Integrated campaigns are often described as “aligned,” “consistent,” or “cross-channel.” Yet in practice, many so-called integrated campaigns are little more than a collection of parallel activities launched at the same time. They may look coordinated internally, but they rarely feel coherent from the audience’s point of view.

17 minutes read
24,048 views

2025-05-05

Marketing Blueprint - Layered Cake Chart

If you’re working in a SaaS environment, you know that tracking revenue growth and retention is crucial to understanding business health. But how can you get a clear, comprehensive view? Today, we’re diving into the Layered Cake Chart technique—a powerful visual tool to help assess and visualize your SaaS business’s health over time.

6 minutes read
611,833 views

2020-09-15

How to Generate Leads from LinkedIn Marketing?

For this article, I invite Harikrishna Kundariya, Director of eSparkBiz Technologies, to share best practices to generate business from LinkedIn campaigns.

8 minutes read
71,896 views

2017-05-18

5 steps to the secret of web lead generation

You have a website, maybe a blog, a bunch of Social Media channels, but so far it hasn't helped you much getting new business. What you need is your online tools to generate leads. How? Keep reading!

10 minutes read
70,492 views

2016-08-07

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong

With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.

4 minutes read
60,373 views

2016-04-17

Content Generation - The Only Path to Long Term Success

Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.

7 minutes read
22,679 views

2015-08-08

Online to Offline Fusion - case study with lalamove at the ClickZ conference

Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.

7 minutes read
17,336 views

2015-02-21

The Top 5 digital strategies a good marketer must know in China

Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China

8 minutes read
18,033 views

2014-12-27

Should I invest in SEO or SEM? Online strategy comparison

Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?

9 minutes read
24,263 views

2014-09-30

You are missing real opportunities - linking Social Media to the real world

Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.

4 minutes read
12,815 views

2014-09-13

How Sales Funnels can help you predict the future

Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!

6 minutes read
21,052 views

2014-08-16

Understanding the principle of Word of Mouth Marketing

How relying a little more on your clients to carry out your advertising campaigns can help your business. Learn more about word of mouth marketing.

8 minutes read
15,109 views

2014-08-02

Why Advertisement is killing you - the era of Words of Mouth

Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.

7 minutes read
11,604 views

2014-03-29

How to Build Trust Through Efficient Content Marketing

Trust is the key to positive sales results and can be achieved through content creation.

17 minutes read
20,374 views

2014-03-01

How to choose between Facebook and LinkedIn

Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

9 minutes read
9,906 views

2014-02-01

What would you like to read about?

For the past two years, we have been discussing Social Media, SEO, SEM, SEA, company's organization and management structures...

1 minutes read
15,096 views

2013-10-12

7 steps to targeting the right people: introduction to Landing Pages

Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?

7 minutes read
9,710 views

2013-09-28

Promote and monitor your blog: the secrets of successful blogging

Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.

7 minutes read
13,669 views

2013-08-17

SEO toolbox: making concrete use of SEO strategies

SEO aims to improve a website’s indexing on search engines by modifying its code, content and structure. But how to manage a good SEO strategy and how to track its results?

12 minutes read
16,404 views

2013-08-03

Building up Social Media Marketing Strategy

Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

10 minutes read
16,274 views

2013-01-19

How to change your website into a cash generating machine

Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.

25 minutes read
71,843 views

2012-11-24

The importance of a good customers service: case study with Lufthansa

There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.

21 minutes read
13,724 views

2012-11-10

Gangnam style - from buzz to trend, case study

Gangnam Style is an international buzz. Within three months, this Korean MV received over 600 million viewers from everywhere in the world. A very atypical case study.

8 minutes read
19,954 views

2012-10-27

Marketing for 5 senses

Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?

16 minutes read
13,676 views

2012-07-07

How to captivate your audience during a presentation

Building an efficient strategy, mastering excel, powerpoint and keynote, developping an attractive presentation is useless if you do not know how to present it properly. How to captivate your audience during a presentation?

6 minutes read
159,227 views

2012-06-23

Content creation strategy: how to attract trusty customers

You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?

8 minutes read
15,346 views

2012-05-26

How to become rich within 24h and be first on Google? The secret Marketing

Today I offer you, for free, my secret to appear first on all Google results pages and become rich in 24h! With my free solution you will earn at least 6000$ a month... from home!

13 minutes read
29,349 views

2012-04-08

How to use a forum for promotion

Internet promotion can be fast, easy and cheap but requires some knowledge of common rules and practices. Let's look together into the forum strategies for promotion.

10 minutes read
15,356 views

2012-03-26

The Art of Writing a successful Newsletter

For most webmasters, a newsletter is nothing more than a way to advertise. It is used as incessant spam, sent again and again to non-consenting mailboxes. But a newsletter is much more than this - it is a powerful link between a website and its visitor, and it really is an art to know how to make use of it.

9 minutes read
16,128 views

2011-12-04

The basics of network marketing

Network marketing is a form of natural marketing which can have a huge impact on your business if you know how to manage it.

10 minutes read
12,306 views

2011-11-25

How to recognize a good customer?

For those of you who know about the customer life cycle, you know how difficult it is to find and keep a customer. But not every customer is a good customer, and not every visitor is a good visitor.

5 minutes read

Entrepreneur specialized in web marketing, I have been developing online platforms and strategies for numerous companies across Europe and Asia.
Through those experiences I have managed large teams and handled various projects involving Marketing Strategy, digital marketing, SEO, communication & PR, web development, trade shows & exhibitions, social media, emailing campaigns, design, etc.
In this blog I share my experience and knowledge. Please feel free to reach out if you have specific projects for which you would need my expertise.
Julien Rio.

Need Strategic Clarity?

Tired of marketing guesswork? I help executives transform their business using proven, structured frameworks. Whether you need to sharpen your vision or drive high-level execution, let's discuss how to hit your next growth milestone.

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Julien Rio Digital Marketing