# Julien Rio – Group CMO, B2B Marketing & CX Leader > Group CMO at Talan and B2B marketing & CX leader. Author, podcaster and creator of the RIO Framework, sharing practical insights for marketing teams. *Source: https://www.julienrio.com/* --- [Julien Rio](https://www.julienrio.com/) - [About](#about-us) - [Work](#work) - [Speaking](#speaking-session) - [Media](#featured) - [Reviews](#newsSection) - [Blog](#blog) - [Books](#myBook) - [Framework](#myBook3) - [Podcasts](#marketing_blueprint) - [Contact](#contact) - # Julien Rio Building high-performing marketing engines and cohesive customer experiences worldwide. Global CMO · Creator of the RIO Integrated Campaign Framework Author, podcaster & speaker [About Julien](#about-us) [Find me on LinkedIn](https://www.linkedin.com/in/julienrio/) ## How I help Three ways to work together. Each one starts with a short message. ### Keynotes & panels Talks on integrated campaigns, the RIO Framework, ABM, marketing leadership and customer experience in the age of AI, for conferences, corporate events and webinars, in English or French. [Book a keynote](#contact) ### Advisory Focused sessions with CMOs and marketing teams to structure integrated campaigns, align sales and marketing, and turn marketing into a revenue engine. [Discuss your project](#contact) ### Media, podcasts & articles Interviews, podcast episodes and written contributions (columns, op-eds, expert articles) on marketing careers, B2B growth and customer experience. [Invite me or request an article](#contact) ## ABOUT ME Entrepreneur, marketing leader, and Certified Customer Experience Professional (CCXP), I've spent the last 16 years driving growth across Europe and Asia. My career has been built on a mix of high-level Marketing Strategy and hands-on execution, managing diverse international teams with a heavy focus on brand building and demand generation. I founded myfairtool in 2015 in Hong Kong to offer a solution for companies exhibiting at trade shows to better manage their event and improve their outcome. For the same reasons, I published [The Trade Show Chronicles](https://www.julienrio.com/landing/the-trade-show-chronicles.php) in 2017. Since then, I have held CMO roles leading all marketing and BDR teams, including strategic partnerships, on an international scale. To drive consistency and results across these global teams, I created the [RIO Integrated Marketing Campaign Framework](https://www.julienrio.com/landing/RIO-Integrated-Marketing-Campaign-Framework.php). This is a framework to structure my campaigns that has now become a reputable public resource for marketing leaders. In 2023, I published [Customer Experience Unearthed](https://www.julienrio.com/landing/Customer-Experience-Unearthed.php) with a foreword by Shep Hyken. I also host two podcasts: [Marketing Blueprint](https://www.julienrio.com/landing/Marketing-Blueprint.php), featuring CMOs talking about their own career paths, and [CX Therapy](https://www.julienrio.com/landing/CX-Therapy.php), sharing customer experiences and how to improve them. I was a 2026 [CXMStars](https://cxm.world/cxm-vote-poll/cxmstars-2026/), in the Top 5 Leaders Crafting the Future of Business in 2024 ([Magnate View Magazine](https://online.fliphtml5.com/bgtkc/grzz/#p=9)), Top 20 Unified Comms Influencers 2023 ([UCX USA](https://www.ucxusa.com/media/top-100-unified-comms-influencers-2023)), Top 10 most Influential Marketing & Communication Director France 2022 ([Culture RP](https://www.culture-rp.com/strategie-dinfluence/tops-10-des-influenceurs-en-communication-et-marketing/)), elected 14th Unified Comms Influencers World 2020 ([Mio](https://dispatch.m.io/unified-comms-influencers-2020/)), 7th most influential marketer in France 2020 ([Brandwatch](https://www.brandwatch.com/fr/blog/20-directeurs-marketing-les-plus-influents-sur-twitter)) and 17th #LinkedInROCKSTARS world 2020 ([Meller Marketing](https://www.linkedin.com/posts/brendameller_meller-marketing-linkedin-rockstars-non-litrainers-activity-6677597210097647616-8t7Q)) ## PROFESSIONAL JOURNEY Here is a short overview of some of the companies I've worked for in the past 16 years across multiple industries. **JOKER Group** Toys, Compounds & Electronics Hong Kong **Hind Group** Hospitality & F&B Hong Kong **Lalamove** Transport & Delivery Hong Kong **myfairtool** Event Tech Hong Kong **LCCS** Company Registration Hong Kong **RingCentral** UCaaS / CCaaS Paris **Talan** Strategic & Tech Consulting Paris [MORE ON LinkedIn](https://www.linkedin.com/in/julienrio/) ## KEYNOTE SPEAKER I am a regular keynote speaker for multiple types of marketing and customer engagement events across Europe, Asia and North America. Here is a sample of some past speaking sessions. ## Featured in A selection of interviews, columns and recognitions. - [**Forbes** The magazine Forbes quotes me in their latest article "Next Level Digital Transformation: How CMOs Can Break Down Organisational Silos."](https://www.forbes.com/sites/drgeraintevans/2022/12/06/next-level-digital-transformation-how-cmos-can-break-down-organisational-silos/?sh=3fa324896438) - [**Les Echos** Les Echos publie ma tribune "Soldes et relation client : comment gérer les pics de demande ?"](https://www.lesechos.fr/idees-debats/cercle/opinion-soldes-et-relation-client-comment-gerer-les-pics-de-demande-1031969) - [**BFM Business** Interview TV en direct sur BFM Business dans l'emission 60 Minutes Business avec Lorraine Goumot.](https://youtu.be/lbAS4qhGICE) - [**La Tribune** Le magazine La Tribune m'interview sur le sujet du Centre de Contact Collaboratif et la vision de RingCentral en France.](https://www.latribune.fr/partenaires/latribunebusiness/latribunebusiness-dossiers/ringcentral-mise-sur-le-centre-de-contact-collaboratif-941242.html) - [**Le Figaro** Le Figaro Partner publie son cahier entreprises avec une interview de moi en temps que Directeur Marketing de RingCentral sur le sujet de la Digital Workplace.](https://www.julienrio.com/files/JulienRio.com-ringcentral-figaro-relation-client-12-2019.JPG) - [**ZDNet** Coup de gueule sur ZDNet - à quand une relation client sans couture ? L'asynchrone et le digital devraient faire partie de l'expérience client en 2021.](https://www.zdnet.fr/actualites/relation-client-et-si-on-m-offrait-enfin-une-experience-sans-couture-39923801.htm) - [**HuffPost** The Huffpost published an exclusive interview to share my expertise about exhibitions with "Getting ready for the Trade Show Season, Interview with Julien Rio"](https://www.huffingtonpost.com/entry/getting-ready-for-the-trade-show-season-interview_us_5a47dde0e4b06cd2bd03e030) - [**Journal du Net** Ma dernière tribune sur le Journal du Net: "Vous n'avez pas un problème de campagnes, vous avez un problème de gouvernance."](https://www.journaldunet.com/martech/1551973-vous-n-avez-pas-un-probleme-de-campagnes-vous-avez-un-probleme-de-gouvernance/) - [**Stratégies** Dans cette interview croisée avec Aurélie Daniel, Emmanuel Gavard du magazine Stratégies nous parle d'IA dans la relation client.](https://www.strategies.fr/actualites/marques/LQ3236685C/comment-la-relation-client-embrasse-lia.html) - [**CXM Stars 2026** Humbled to have been selected as one of the 2026 CXM Stars as recognition for my work in the customer experience field.](https://cxm.world/cxm-vote-poll/cxmstars-2026/) - [**Magnate View (cover)** The online magazine Magnate View chooses me for the cover of its Top 5 Leaders crafting the future of business, 2024 edition with 14 pages of interview.](https://online.fliphtml5.com/bgtkc/grzz/#p=9) - [**Le Point** Interview sur Le Point dans le dossier "L'Expérience Client, qu'est-ce qui a changé ?" avec RingCentral.](https://partenaires.lepoint.fr/l-experience-client-qu-est-ce-qui-a-change/ringcentral-offre-aux-entreprises-une-gestion-optimale-des-canaux-de-communication) [See all press & interviews (338) →](https://www.julienrio.com/en/press) ## Testimonials 27 recommendations I have had the pleasure of working closely with Julien during my tenure as VP International at RingCentral . He consistently demonstrates exceptional leadership and strategic vision, making him an invaluable business partner. Julien's innovative marketing campaigns and deep understanding of our target audience directly contributed to our business success, driving growth and exceeding targets across the International region as a true business partner. Julien's collaborative spirit and unwavering support is pivotal in aligning our efforts and ensuring seamless execution. Sales and Marketing relationships can sometimes be challenging, this has never been the case with Julien and his team due to his high emotional intelligence and his ability to see things through the sales teams and customers eyes. [Steven Rafferty](https://www.linkedin.com/in/steve-rafferty/) VP International @ RingCentral Through an acquisition came a great professional connection. Over the last 18 months, I've had the pleasure of planning, re-planning, shaping, re-shaping, organising and re-organising various strategies with Julien and enjoyed every single moment. Always positive and practical, working with Julien never felt complicated or boring. In fact, it never felt like work. There are some people in this world that epitomise the swan analogy and I'm convinced that when this phrase was being crafted, Julien was not too far in the distance. Julien is a true leader and I have witnessed first-hand how he is able to get a team to rally around him with loads of trust and confidence baked in. He takes care to know what drives his people and always remains focused on their needs, both personally and professionally. A true all-rounder; wicked smart, razor-sharp, professionally driven, and possesses an enviable sense of humour; but not sure he knows how funny he really is. At times, I was convinced Julien had a twin working behind the scenes as he has a natural gift of being able to network, strategise, get stuff done, and find time for creative social posts (I suggest you follow [#jrdailyvideo](https://www.linkedin.com/feed/hashtag/jrdailyvideo/)), all at the same time … and don't get me started on his public speaking ability. The guy can own an audience and the stage. Maybe it is his French finesse, but Julien is a natural. Our meeting has been a true gift. [Monica Visconti-Patel](https://www.linkedin.com/in/monvispat/) AVP, EMEA Marketing @ RingCentral Julien Rio is one of the sharpest minds I have worked with. Julien ran many international marketing functions when we worked together. He is a strong business leader and thinks beyond his role and what's right for the business. He is also an amazing leader and builds great teams. Julien also has the unique ability to take on complex topics and break it down for both external and internal teams in a way that people understand. I would love to be part of his team again. [Amritesh Chaudhuri](https://www.linkedin.com/in/amriteshchaudhuri/) CMO @ RingCentral Julien is first and foremost an intrapreneur, with a broad spectrum of skills in marketing and communication. He is relentlessly working to achieve his goals. He is a great public speaker (both english and french) and a very good manager, always conveying positive thinking to his team and beyond. He is autonomous but still understands where he needs coaching and support, so very easy to work with. Last but not least, he is a good chap and team player. I can only recommend Julien to supercharge your marketing activities and contribute to your staff meetings. [Stéphane Lee](https://www.linkedin.com/in/stephanelee/) VP Sales & Operations EMEA @ RingCentral J'ai travaillé près de 6 ans avec Julien, et ce que je retiens avant tout, c'est un manager qui fixe un cap clair et fait progresser ses équipes. Grâce à son expérience et à sa veille constante sur les évolutions du marketing, il met en place des stratégies créatives et orientées résultats. Il laisse aussi de l'espace à chacun pour proposer des idées, tester et apprendre. Il sait mobiliser des profils variés (marketing, commerciaux, créatifs…) autour d'objectifs communs, tout en les aidant à rester concentrés sur l'essentiel. Julien a une approche humaine : il crée une ambiance positive, prend le temps d'échanger et valorise les contributions. Son accompagnement m'a permis de développer mes compétences et de gagner en confiance pour accéder à de nouvelles opportunités. Julien est un leader qui apporte de la clarté, des résultats concrets, et qui reste toujours attentif à son équipe. [Adrien Lemaire](https://www.linkedin.com/in/adlemaire/) International PR Manager @ RingCentral Julien is a passionate and talented marketer. He has a unique ability to simplify complex technical value propositions into compelling and easy to understand messages. He's also an excellent speaker and team player. [Riadh Dridi](https://www.linkedin.com/in/riadhdridi/) Chief Marketing Officer @ RingCentral A thoughtful people manager, a creative thinker, an organized leader are all phrases I'd use to summarize Julien. But beyond all that he's just a really great person who you want to spend time with and learn from. [Max Ball](https://www.linkedin.com/in/max-ball-244932/) Principal Industry Analyst @ Forrester I had the pleasure of working with Julien on the Customer Contact Week Exchange in November 2020. An event which was months in the making was brought to life in the best way possible through Julien's chairing abilities. He was a true professional who tactfully linked together the agenda and the topics throughout the two days, brought the best out of all of the speakers and made me feel at ease behind the scenes that all was under control. I would definitely work with Julien again and look forward to doing so on future projects. [Ebba Wiberg](https://www.linkedin.com/in/ebba-wiberg-5b957323/) Conference Producer & Analyst @ IQPC Julien is one of the most structured and organised people I have ever met. He is ambitious and wants to get things done. Within our fast paced environment he has always been able to prioritize, delegate and follow up his tasks in a proper manner. Additional to his good working methods he has a very creative mind when it comes to finding solutions for given challenges. As an expert in terms of Social Media and Web Development he defined the blog strategy and the Social Media strategy for our company. I really enjoyed working with Julien and can only recommend his professional and creative mind. [Michael Wolczyk](https://www.linkedin.com/in/michaelwolczyk/) Digital Marketing Manager @ Ovolo Hotels Julien is an experienced marketer who's highly adept at directing complex fully integrated marketing campaigns for leading business technology brands. It was a pleasure having a savvy client like Julien who really understands the PR. Meetings with Julien were always full of energy and ideas. Currently Julien is a LinkedIn inspiration for me! He certainly knows how to deliver quality, on point content on a regular basis. [Rana Rahman](https://www.linkedin.com/in/ranaraptor/) Founder @ Raptor PR Ltd It was a pleasure to work with Julien for 3 years on the redefinition of the sales tools of the Dimelo software offer. This was done through a significant number of workshops where the tools for the sales team were co-constructed. In addition to being efficient, Julien is friendly. An intrapreneur whose entrepreneurs love to surround themselves. [Eric Dos Santos](https://www.linkedin.com/in/ericdossantos/) Co-Founder & VP International Sales @ Dimelo by RingCentral I had the chance to correspond with Julien and his Team on some discussions around CX & Contact Centers. And I was already impressed. But then - through great timing & luck - I had the chance to visit the RingCentral office in Paris where we met Julien and many of his folks in person. But perhaps the best part of that visit was the nearly 2 hours we sat in his office and just shared findings, feelings & experiences about the industry - as well as our shared experience as long-time expatriates living and working in Asia. Since that time I've had more opportunity to work with Julien and his Team and it's clear how much he is respected and admired. And on top of everything he writes and posts constantly - which I think is a hallmark of an industry professional and someone who cares. There's a reason why RingCentral feels like such an amazing place - when leaders like Julien are in place there. [Daniel Ord](https://www.linkedin.com/in/daniellawrenceord/) Founder & Director @ OmniTouch International Over the time I've known Julien he has always been one of the best digital marketing experts I know. It was a pleasure to be part of his Ultimate LinkedIn Guide along with some of the world's best LinkedIn coaches and trainers. Julien is one of my top resources for powerful digital marketing advice and strategies that deliver the all important results. He's also a great guy to know and work with. [Derick Mildred](https://www.linkedin.com/in/results-formula/) LinkedIn Coach & Founder @ Results Formula J'ai travaillé avec Julien à plusieurs reprises autour de publications d'experts centrés sur le Marketing Digital et la Relation Client. Julien maîtrise ces sujets complexes et sait les simplifier pour les rendre accessibles au plus grand nombre. Il sait également se servir de son réseau comme levier pour distribuer de manière efficace ces contenus. C'est un véritable plaisir de travailler avec lui et je le recommande à tout entrepreneur en recherche de croissance. [Patrick Barrabé](https://www.linkedin.com/in/barrabe/) Co-Founder @ Social Selling Advisors Une collaboration 100% digitale, mais 100% appréciée. Julien est proactif et n'attend pas que les opportunités lui tombent du ciel ; il va les chercher. Lorsqu'il est venu me voir pour co-rédiger le Guide d'utilisation Linkedin 2019 en compagnie d'autres experts, j'ai accepté sans hésiter car j'apprécie sa démarche qui vise à offrir de la valeur aux membres de son réseau. [Matthieu Wildhaber](https://www.linkedin.com/in/matthieuwildhaber/) Keynote Speaker & Founder @ Talk Box I worked with Julien for about 6 months when I was leading Hong Kong and he was leading our regional marketing team in South East Asia. I had a lot of interaction with him with regards to regional and local marketing strategy, business partnership, re-branding, recruitment, management and general direction of business. Julien is a terrifc leader with lots of experience leading regional and local marketing teams. I thoroughly enjoyed working with Julien and I am sure everyone who has worked with him would agree, his tenacity, discipline and ability to execute is second-to-none. I have no hesitation recommending Julien to any company. He will be a tremendous asset to any growing company. [Aaron Pang](https://www.linkedin.com/in/aaronpang/) Managing Director @ lalamove Julien et son équipe nous ont apporté une vision claire et détaillée sur la problématique de l'omni-digital et plus largement sur les enjeux d'une relation omnicanale. Par sa connaissance multi sectorielle et internationale de la relation client, associé à l'expérience et au pragmatisme des équipes de RingCentral, Julien nous a aidé à porter un diagnostic sur notre organisation de la relation client et sur nos indicateurs. [Olivier Boudoint](https://www.linkedin.com/in/olivier-boudoint-a8922974/) Commercial Synergies @ Cofidis Group Julien created a LinkedIn guide, combining expertise from several LinkedIn coaches and trainers from around the world. He then merchandised it across LinkedIn and tagged those experts (myself included), which created great exposure. He was pleasant and professional to work with throughout the process. Check out the guide and tell Julien that Brenda snet you. [Brenda Meller](https://www.linkedin.com/in/brendameller/) Chief Engagement Officer @ Meller Marketing Julien is very detail minded and well organized. He is capable to prioritize & follow up different tasks properly within tight time frame. [Heddy Li](https://www.linkedin.com/in/heddy-li-248a1721/) Executive Director @ Hind Group I worked with Julien on the Ultimate LinkedIn Guide that is truly an amazing resource. Julian was able to round up a number of LinkedIn Experts, to give valuable LinkedIn input, advice, and tips, from around the world in order to have a resource that so many diverse professionals could benefit from. I enjoyed working and collaborating on this initiative with Julian and the other globally recognized LinkedIn Experts. Julien maintained a sense of professionalism throughout the process and ensured that the Ultimate LinkedIn Guide would be nothing short of both practical and useful. Proud to be part of it! [Shelly Elsliger](https://www.linkedin.com/in/selsliger/) Senior Career Educator & LinkedIn Coach I had the recent opportunity to work with Julien when he approached me to contribute to his LinkedIn guide. I was thoroughly impressed by his ability to seamlessly gather people from all corners of the globe together to share their insights, and pull together a digital guide that is a magnificent resource for LinkedIn users. [Virginia Franco](https://www.linkedin.com/in/virginiafrancoresumewriter/) Executive Career Storyteller & Founder I had the pleasure to work with Julien for 18 months while he was Marketing Director at Lalamove. He brought along its knowledge, experience and management skills that helped our exponential growth across China and SEA. Julien successfully proved Marketing and IT work closely together: capable of building bridges between technical, creative and leads generation tactics, his contribution was highly valuable in this entrepreneurial journey. Autodidact in many ways and able to build a concept from scratch and bring it to the top, Julien appears to be a perfect fit for the startups and entrepreneur world. [Boris Stoyanov](https://www.linkedin.com/in/boris-stoyanov-brignoli-49907545/) Brand & Digital Marketing Manager @ lalamove Nous avons eu la chance d'avoir Julien dans le cadre des conférences du Club Entrepreneur de Hong Kong Accueil en Juin 2017 sur le théme ''Le marketing de contenu - la clé d'une réussite à long terme''. Pendant cette présentation de plus de 2 heures, les entrepreneurs français de Hong Kong présents ont pu apprendre, échanger, écouter et interagir efficacement et pragmatiquement sur ce vaste thème et ceci grâce à la connaissance expérimentée de Julien, de sa pédagogie, de son empathie et de sa capacité à appréhender les marchés et spécificités de chaque participant. Debutants ou moins débutants, tous nos participants avec qui nous avons débriefé aprés la séance ont souligné la densité en cas pratiques de la présentation ...et la to-do list qu'ils en ont tous retirés, gage de la qualité de la formation de Julien. RDV est donné pour une prochaine séance à Hong Kong en 2018 sans faute ! [Club des Entrepreneurs de Hong Kong](http://www.hkaccueil.com/Club-des-Entrepreneurs?lang=fr) Julien is very detail-oriented, well-organised, love sharing creative ideas, help yourself and your company growth and develop. [Anthony Yu](https://www.linkedin.com/in/anthony-yu-b7b0abb3/) Senior Graphic Designer @ lalamove Julien is a knowledgeable, considerate and team-oriented leader. He has always proven to execute outstanding leadership and coaching in the company . Whenever I have questions, Julien responds or support right away and follows up if the issues have been resolved. His enthusiastic attitude have made me motivated to do the best job I can. I highly recommend him without any reservations. [Jancis Sin](https://www.linkedin.com/in/jancissin/) Senior Digital Marketing Executive @ lalamove Remarquable démonstration des ''défis d'une TPE/PME pour digitaliser sa relation client'' et des enjeux d'intégration de tous vos canaux digitaux de la Relation Client (mail, sites, téléphone, médias sociaux, etc) gérés au sein d'une plateforme unique - Dimelo dans le cadre de la présentation du 20 juin à la CCI Hauts-de-Seine. Au delà de la solution technique qui apporte qualité et ergonomie, l'un des enjeux est dans l'organisation de l'entreprise pour optimiser la relation, devenu en grande partie digitale, avec les clients. [Alain Forgeot](https://www.linkedin.com/in/alainforgeot/) Conseiller Numérique @ CCI Paris Julien is a Digital Manager having strong multi-task management skills with effective outputs. [Alexa Chen](https://www.linkedin.com/in/alexachenj/) Business Analyst @ GS1 ## Latest articles I use my blog to share my personal insights and experience in various marketing fields, including digital marketing, exhibitions, branding and organization management. ### [Stop Reacting: How to Handle Urgent Announcements Without Chaos](https://www.julienrio.com/marketing/english/stop-reacting-how-handle-urgent-announcements-without-chaos.html) If you’re drowning in “urgent” press releases, unplanned promotions, or CEO-driven thought leadership that forces you to scrap your campaigns (only to end up with disjointed, low-impact noise) this is your fix. [Read the article: Stop Reacting: How to Handle Urgent Announcements Without Chaos](https://www.julienrio.com/marketing/english/stop-reacting-how-handle-urgent-announcements-without-chaos.html) ### [The RIO Integrated Marketing Campaign Framework - 3 minutes explainer video](https://www.julienrio.com/marketing/english/rio-integrated-marketing-campaign-framework-explained-video.html) The RIO Integrated Marketing Campaign Framework is a three-phase method, Rally, Integrate, Orchestrate, that turns fragmented B2B marketing activities into one integrated campaign that works as a single, measurable [Read the article: The RIO Integrated Marketing Campaign Framework - 3 minutes explainer video](https://www.julienrio.com/marketing/english/rio-integrated-marketing-campaign-framework-explained-video.html) ### [You Don’t Have a Campaign Problem. You Have a Governance Problem.](https://www.julienrio.com/marketing/english/you-dont-have-campaign-problem-have-governance-problem.html) Your campaigns are probably failing. Not because of your budget. Not because of the algorithm. [Read the article: You Don’t Have a Campaign Problem. You Have a Governance Problem.](https://www.julienrio.com/marketing/english/you-dont-have-campaign-problem-have-governance-problem.html) [VISIT THE BLOG](https://www.julienrio.com/marketing/english/Home.html) ## BOOKS I have published two books. Actionable, story-driven guides that make complex business challenges tangible and memorable. ### Customer Experience UNEARTHED Have you ever looked at your customer experience through your customer's eyes? This book steps away from frameworks and theory to focus on what people actually feel, face, and remember. Through 40 real-life stories from the CX Therapy series, it surfaces the small frictions that quietly break experiences and the simple actions that turn ordinary interactions into meaningful moments. [Discover Customer Experience Unearthed](https://www.julienrio.com/landing/Customer-Experience-Unearthed.php) ### The Trade Show Chronicles Have you ever wondered what really happens behind the scenes of a trade show? This book takes you inside the organized chaos of exhibitions, where preparation, pressure, and people collide. Through the story of a first-time exhibitor, it reveals the hidden mechanics of successful trade shows and the practical choices that transform a booth from a cost center into a real growth engine. [Discover The Trade Show Chronicles](https://www.julienrio.com/landing/the-trade-show-chronicles.php) ## RIO INTEGRATED CAMPAIGN FRAMEWORK Have you ever felt that your marketing feels like a set of well-meaning actions that never quite add up to a unified impact? The RIO Framework was built to fix exactly that problem. Rather than launching channels and messages in isolation, it helps you assemble your campaign like a thoughtful whole, starting with clarity on goals and audiences, then integrating your assets and channels, and finally orchestrating each step so they move together toward real outcomes. It draws from real experience running complex, multi-channel campaigns: rallying teams and ideas into one clear purpose, integrating all pieces into a coherent architecture, and orchestrating execution so every touchpoint feeds the next. The result is less fragmentation, more coherence, and a campaign that feels purposeful, not patchwork. [Discover the RIO Framework](https://www.julienrio.com/landing/RIO-Integrated-Marketing-Campaign-Framework.php) ## PODCASTS I host two podcasts. Real stories from the field, exploring careers in marketing and the realities of customer experience. ### Marketing Blueprint Ever wondered how marketing leaders actually build their careers? This podcast explores the real paths behind senior marketing roles, from first steps to CMO seats. Through honest conversations with experienced leaders, it sheds light on the decisions, mistakes, mentors, and turning points that shape a career in marketing, far beyond the polished LinkedIn narratives. [Marketing Blueprint](https://www.julienrio.com/landing/Marketing-Blueprint.php) ### CX Therapy Have you ever noticed how small moments can make or break an experience? This podcast dives into everyday customer experiences, the good, the bad, and the painfully familiar. Through short, concrete stories, it highlights the invisible frictions in customer journeys and the simple shifts that can turn ordinary interactions into experiences people actually remember. [CX Therapy](https://www.julienrio.com/landing/CX-Therapy.php) ## CONTACT ### You have a question? Do you have a project that would require my expertise? You'd like to implement truly integrated marketing campaigns and need guidance? Please reach out with a short overview of your project, I'll happily follow-up with you shortly! If you wish to become guest blogger or get back-links, don't email me: [become a guest author](https://www.julienrio.com/marketing/english/Suggest.html)!