Marketing Networking Customer Service Organization Other
RSS Facebook
About me
My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize your work, improve your CRM, manage your customer service, develop your network, etc...
You can subscribe to my newsletter to receive each month my latest article.
I strongly encourage you to participate by sending your opinion and experience through the comments section.
English Français
A value is required.Invalid format.
Latest comments
David Lim
Thank you for sharing
B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - Sat, 25 Mar 2017 00:20:56
Ret. AF, Hawaii AirGd
I had in 1994 gave a note for $5000 against my vacant land in a scheme and found out years later th (...)
Pyramid scheme and network marketing - avoiding traps - Wed, 16 Nov 2016 21:45:04
Choose the right Social Media platform for your business

Reply customers emails efficiently

Answer negative comments on your Facebook page

Organize your tradeshows and customers fairs
Home > Marketing - 7,661 views


The truth about the impact of Social Media strategies

It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing? What can I expect from Social Media Marketing?

A few years back, only the most innovative companies would have bet on Facebook or Twitter. Most were skeptical about the profit of such platform.

Nowadays, everyone moves to Social Media expecting fast results. But what can you really expect from your Social Media Strategy? And are you even sure you have chosen the right Social Media platform for your company?


Social Media VS traditional channels

Social Media in general and Facebook in particular give a very specific image of proximity with people. Consequently, companies moving to Facebook have unrealistic expectations.

If you expect to go on Social Media and increase your sales, find new customers, enhance customers' loyalty while spending a minimum, you should seriously reconsider your strategy.

Social Media is nothing more than a marketing channel based on new technologies: would you expect any immediate, long-term profit from your usual channels? Probably not.

Except if you find THE idea, THE concept that will buzz and go viral, your marketing promotion, be it online or offline, will never hit the sweet spot of long term revenue: most marketing promotions have a direct ROI that will disappear as the promotion stops.

Similarly, no marketing strategy gets incredible results in weeks: it takes time for a strategy to start showing positive results. The same applies to Social Media: if you expect your fan base to grow by millions overnight you might quickly be disappointed. Building and growing a fan base takes time and effort and shouldn't be a goal on its own. What can I expect from Social Media Marketing?


The real power of Social Media

If you expect to sell with your Facebook page you might quickly be very disappointed!

Social Media is a branding tool: with your Twitter page, your LinkedIn account or your Pinterest board you will soon be able to connect with your customers and bond with them. But do not expect to drive sales from it.

The real power of Social Media lies in the fact that, unlike traditional channels, you could measure and analyze  your results. Through the internet you can identify your followers and, even better, talk to them.

Do not spam your fans with constant promotions and sales speech: instead, bond with them, get to know them and create relationships that will then influence them into getting more loyal to your brand. Even more: listen to them, gather their feedback and improve yourself based on what others tell you. No other marketing channel ever offered you that chance before.

But to achieve that, you will have to allocate the right people to the right tasks. Social Media might be relatively cheap (compared to TV channels, street banners, etc.) but it has a cost nonetheless. Instead of asking an intern or a junior to take care of your Facebook page, make sure you allocate a Social Media Manager with sufficient power and autonomy. What can I expect from Social Media Marketing?

Should I move in?

There are plenty of reasons to move to Social Media. Some are excellent, others are just bad.

If you move to generate profit, to follow the trend, because it is cheap or affordable, because you use Facebook at home and you find it cool, because you have a few hours to kill, because you think it shouldn't be too much work, you will fail. Worse, you might harm your image.

You should only move to Social Media when you want to build up your brand, when you have sufficient resources to reply your customers online, when you have sufficient manpower to post content regularly and when you are keen to know your customers better and accept their feedback.

Once you have all these, once you've accepted that Social Media is all about branding and not about sales, once you agreed that your main objective should be to build engagement instead of growing your followers' base, then build up your Social Media Strategy. What can I expect from Social Media Marketing?

Now you are all set and ready to use Social Media in your business. Your next step will be to analyze what you should talk about on your page and how to reply negative comments on Social Media. If you feel like you missed a few steps and would like to start with Social Media Marketing from the begining, I could advise you to read "Social Media Marketing All-in-One For Dummies " that contains all the basics necessary for a great strategy building.



Was this article useful to you? Share your comments below:

Our partners:
List my daily tasks - Encrypt my sensitive data in a picture - Send an email to the future - Prepare professional quotations - 創藝裝飾工程公司 - myfairtool - The Exhibitor