Marketing Networking Customer Service Organization Other
RSS Facebook
About me
My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize your work, improve your CRM, manage your customer service, develop your network, etc...
You can subscribe to my newsletter to receive each month my latest article.
I strongly encourage you to participate by sending your opinion and experience through the comments section.
Newsletter
English Français
A value is required.Invalid format.
Latest comments
Ret. AF, Hawaii AirGd
I had in 1994 gave a note for $5000 against my vacant land in a scheme and found out years later th (...)
Pyramid scheme and network marketing - avoiding traps - Wed, 16 Nov 2016 21:45:04
Choose the right Social Media platform for your business

Reply customers emails efficiently

Answer negative comments on your Facebook page

Organize your tradeshows and customers fairs
Home > Organization - 2,016 views

21-05-2015

Product Development done smart - case study with Microsoft How-Old

Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.

You have certainly seen hundreds of pictures similar to the one below flourish on your Social Media pages in the past few weeks. Where do they come from? How-old.net. The Microsoft-owned website enables you to upload a photo and promises to guess people's gender and age as accurately as possible.

 JulienRio.com: Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.

The fact that the result is wrong over 50% of the time makes the concept funny and turns it into a viral tool. The following analyzes the idea of such strategy in a product development environment.

 

Product development - large test at low cost

What seems to be a nice and free app is nothing more than a large-scale product testing.

Microsoft is developing some new technology to add to future products and requires some testing. Hiring a testing panel can be very costly and not quite accurate. Instead, the Microsoft team thinks smart and launches a funny adaptation of their product that could go (and went) viral and provide them, for free, with tons of data to analyze.

Product development is a science that requires a lot of trials and errors and data analysis. Do you know the concepts of product life cycle, death valley curve or marginal utility? You might want to read moe about these Product Development Concepts.

 JulienRio.com: Product Development done smart - case study with Microsoft How-Old

Ethic

Is it ethical?

Creating a system collecting people's data for greater development is certainly a smart idea. But how ethical is it to do such thing without clearly informing the users?

In Marketing like in Product Development, finding the ethical limit can be very difficult.

The easiest way to identify a potential threat is to put yourself in your users' shoes: would I appreciate getting my data collected without prior information?

In the Microsoft's case, photos are claimed to be automatically deleted from their server - the risk is then very limited.

JulienRio.com: Product Development done smart - case study with Microsoft How-Old

Development of your product - how to test it on a larger scale?

Now that you have a concrete example with Microsoft, how to adapt it to your own product?

Start by identifying the aspect of your product your try to enhance then how this specific element could appeal to a large audience.

Once you have the answer, the next step will be to prepare a platform, as simple to use as possible, that will provide the user with an exciting experience. Do not underestimate the viral aspect: if it is easy to use, fun, and easily shared, it has great potential for becoming epidemic!

Once launched, mobilize all your Social Networks and friends to use it! It only takes one good user to make the concept viral!

JulienRio.com: Product Development done smart - case study with Microsoft How-Old

 Before you start running into the creation stage, take one step back and identify your objectives: what type of data you wish to collect and how are you planning on using it. Both for legal reasons (you don't want to be sued for illegal usage of private information!) and for efficiency reasons (better know where you go before hitting the road), it is smarter to have a proper plan.

 

If you are ready to go deeper, I invite you to read my free Ebook about Product Development.

 

 

Tags:

Was this article useful to you? Share your comments below:

Our partners:
List my daily tasks - Encrypt my sensitive data in a picture - Send an email to the future - Prepare professional quotations - 創藝裝飾工程公司 - myfairtool - The Exhibitor