My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles
based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize
your work, improve your CRM, manage your customer service, develop your network, etc...
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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.
Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail. But are you sure your customers do actually read your emails?
The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience. This article reviews some possible ways to improve visitors' experience as a strategy to develop sales.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.
People detect problems all the time, but very few will say it out loud. Laziness and fear are two major issues impacting the quality of your company services. By detecting problems on time and blowing the whistle, things can go far smoother.
There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.
If there is one thing in life you can never get back, it is time. There are millions of strategies and theories out there teaching you how to get the best out of the time you spend. Today, let's see together how to waste it efficiently.