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Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers striked in New York, Chicago, San-Francisco, Paris, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem.
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Information has always been a powerful way for engaging the human spirit. Facts, figures and expert analysis have a great power for persuasion. Letting your audience know and see what you want them to see, you get an ability to influence their beliefs and decisions.
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.
There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.