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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers striked in New York, Chicago, San-Francisco, Paris, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem.
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.
Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.
Marketing is all about enlightening the positive aspects of a product or service in order to sell it or improve its public image. Ethics is all about respecting non-spoken rules enabling life in society. Can those concepts be compatible?
You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?