My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles
based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize
your work, improve your CRM, manage your customer service, develop your network, etc...
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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers striked in New York, Chicago, San-Francisco, Paris, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem.
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.
Organizing a fair is both time and money consuming. If you don't get much return from it, you might be wasting precious resources. With the following 3 tips, you will not waste money on fairs ever again.
Are you underpaid? Do you see yourself in a different position? Talking about salary with your colleagues isn't possible and your boss might not want this conversation. Luckily, some tools exist to help you!
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Do you consider yourself innovative? When it comes to marketing, do you stick with the traditional methods or look for new trends? Here is why you should give up advertisement and re-position your budget and efforts.
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.
Information has always been a powerful way for engaging the human spirit. Facts, figures and expert analysis have a great power for persuasion. Letting your audience know and see what you want them to see, you get an ability to influence their beliefs and decisions.
Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?
Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.
When you arrive on the web development field, everyone around you talks about PageRank and AlexaRank and how important they are for your website's growth. But what are really those ranking, how do they work and most important are they really worth tracking?
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.
The explosion of the internet in the past 20 years has radically changed the way companies promote their products. Creating a bridge between your online and offline strategies is essential for gaining efficiency in your promotions.
What is a pyramid scheme, why is it illegal and how to recognize it? Pyramid schemes are very profitable schemes for those who start them while terribly harmful for their victims. Learn more about this dangerous business strategy.
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail. But are you sure your customers do actually read your emails?
The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience. This article reviews some possible ways to improve visitors' experience as a strategy to develop sales.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.
People detect problems all the time, but very few will say it out loud. Laziness and fear are two major issues impacting the quality of your company services. By detecting problems on time and blowing the whistle, things can go far smoother.
There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.
Marketing is all about enlightening the positive aspects of a product or service in order to sell it or improve its public image. Ethics is all about respecting non-spoken rules enabling life in society. Can those concepts be compatible?
If there is one thing in life you can never get back, it is time. There are millions of strategies and theories out there teaching you how to get the best out of the time you spend. Today, let's see together how to waste it efficiently.
Building an efficient strategy, mastering excel, powerpoint and keynote, developping an attractive presentation is useless if you do not know how to present it properly. How to captivate your audience during a presentation?
You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?
You can use the most advanced marketing concepts, build incredible marketing strategies, be efficient on Social Media, attract visitors from all over the world… if you can't answer customers emails properly, your work is condemned to failure.
The three marketing tools presented in this article are truly practical. Understanding the concepts of Product Life Cycle, Death Valley Curve and Marginal Utility can help you anticipating market reactions and develop your marketing strategies' efficiency.
For most webmasters, a newsletter is nothing more than a way to advertise. It is used as incessant spam, sent again and again to non-consenting mailboxes. But a newsletter is much more than this - it is a powerful link between a website and its visitor, and it really is an art to know how to make use of it.