My blog aims to offer efficient solutions to problems and situations entrepreneurs and business men may face in their daily work. I offer you articles
based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize
your work, improve your CRM, manage your customer service, develop your network, etc...
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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Taking a different path can be exciting while overwhelming. Taking control of your life isn't an easy task: some succeed, some fail, most can't take the risk. Cyril Mazur shares his experience with our community.
Information has always been a powerful way for engaging the human spirit. Facts, figures and expert analysis have a great power for persuasion. Letting your audience know and see what you want them to see, you get an ability to influence their beliefs and decisions.
Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?
Having a blog is the first step to an efficient content strategy. Unfortunately, many bloggers quickly give up posting disappointed by low response. I would like to share with you technics and tips that have worked for my blog to be successful.
When you arrive on the web development field, everyone around you talks about PageRank and AlexaRank and how important they are for your website's growth. But what are really those ranking, how do they work and most important are they really worth tracking?
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
Most companies track their customers' information using CRM systems. But how do you practically use such information? In this article we will see practical way for making profit with your CRM database.
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail. But are you sure your customers do actually read your emails?
The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience. This article reviews some possible ways to improve visitors' experience as a strategy to develop sales.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website. Whether your website is an informative page or a webshop, the article below will give you an overview of the essential steps to make sure your website will be successful.
You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy?
For most webmasters, a newsletter is nothing more than a way to advertise. It is used as incessant spam, sent again and again to non-consenting mailboxes. But a newsletter is much more than this - it is a powerful link between a website and its visitor, and it really is an art to know how to make use of it.