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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
Organizing a fair is both time and money consuming. If you don't get much return from it, you might be wasting precious resources. With the following 3 tips, you will not waste money on fairs ever again.
If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.