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based on my personal experience and knowledge in terms of marketing and organization. I will review marketing solutions, but also methods to organize
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Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers striked in New York, Chicago, San-Francisco, Paris, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem.
Organizing a fair is both time and money consuming. If you don't get much return from it, you might be wasting precious resources. With the following 3 tips, you will not waste money on fairs ever again.
If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.
Are you underpaid? Do you see yourself in a different position? Talking about salary with your colleagues isn't possible and your boss might not want this conversation. Luckily, some tools exist to help you!